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客户：迷笛MIDI
网址：https://mp.weixin.qq.com/s/0VNHAd0eu55LxAb83enReQ
创造年份：2022
描述：为迷笛砖厂和跳海酒馆联名出品的精酿啤酒泥笛所设计的啤酒易拉罐瓶身和配套周边系列视觉。迷笛创办了中国的第一个原创音乐节，是中国地下摇滚乐队的发源地。结合跳海酒馆推出的这款猕猴桃古斯啤酒“泥笛”，我们希望以视觉展示迷笛个性。酒名“泥笛”与迷笛谐音，“泥”意为泥浆、泥泞，展示的是音乐节现场遭遇暴雨变得一片泥泞，也有热爱音乐和自由的观众在泥地里追逐的场景。“泥笛”主色调的绿色取自迷笛经典品牌色和猕猴桃古斯酒液的绿色，银色来自音乐节舞台上亮丽绚烂的银白灯光，原创插画展现的是不同性别、不同物种的音乐节观众身上满是泥泞却肆意飞扬的场景，展示了我们在音乐中感受到的平等、自由和热爱。The beer can and serial goods designed for the NIDI KIWIFRUIT GOSE-- produced by MIDI brick factory and Drink n Jump tavern. （Visual graph）MIDI founded China's first original music festival and is known as the cradle of Chinese underground rock bands as well.We would love to display the individuality of MIDI with visual graph, which is based on the NIDI KIWIFRUIT GOSE.The name NIDI is synonymous with the MIDI. NI means muddy, shows that the music festival scene has become muddy by rain, and there are also scenes where audiences who love music and freedom playing in the mud.The green tone of NIDI is derived from the classic brand color of the MIDI and the green of kiwifruit Gus liquor. Silver comes from
标签：
啤酒包装设计Beer packaging design
联名产品设计Co-branded product packaging design
版权：禁止商业用途，转载请署名。
啤酒包装设计Craft beer packaging design
包装插画细节与灵感来源：酒名泥笛（NIDI）谐音迷笛（MIDI），是中国第一个原创音乐节的名字。“泥”（NI）意味“泥浆、泥泞”，是暴雨后的音乐节场地常见场景。图上是音乐节观众不畏泥泞，纵情享受音乐的场景，亦是包装插画的灵感来源。The name NIDI is synonymous with the MIDI. MIDI founded China\'s first original music festival and is known as the cradle of Chinese underground rock bands as well.NI means muddy, shows that the music festival scene has become muddy by rain, and there are also scenes where audiences who love music and freedom playing in the mud.We present this scenario on the packaging vision
配套周边产品视觉Accessory peripheral vision
交付产品制作的制作说明文件Production of documentation
插画包装动态宣传图Dynamic picture illustration packaging
