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客户：Wind H Art Center
网址：http://untitled.org.cn/
创造年份：2022
描述：山中天艺术中心成立于2019年，是一家位于北京的艺术机构。它将前卫的建筑设计与当代艺术结合，以现代方式重塑了传统的东方美学。我从名字着手调研，发现有一座天中山坐落于河南，书法大家颜真卿为其题字，根据古文从右至左的阅读顺序就是[山中天]。这座山是古人心中的天地之中，是计算天地坐标的起始点。可以理解为，这座山是一个根源。于是我以山及其根源——石头作为方向，设计了一系列视觉符号，意在传达从石头到山峰的凝聚与蜕变，而这也正是我理解的山中天艺术中心对艺术的凝聚与重塑。参观这个结构不同寻常的艺术中心总能体会到中国园林式的别有洞天，最好的景色往往藏在后面。在层层遮挡后面，也往往藏着需要洞察力才能发现的精彩作品。于是我根据这个特点，运用了大量的镂空元素，海报是双层的，观看者要翻开遮挡才能一睹背后的真容。由于这是一件未得到应用的作品，我在其中有借鉴及虚构一部分展览信息。The WindH Art Center was established in 2019 and is an art institution located in Beijing. It combines avant-garde architectural design with contemporary art to reshape traditional Eastern aesthetics in a modern way.Starting with the name, I researched and discovered that a mountain called [Tian Zhong Shan] is located in Henan. Calligrapher Yan Zhenqing inscribed the name, which is read from right to left in ancient text as [山中天] (sky in the mountain). This mountain was regarded by ancient people as the center of heaven and earth and the starting point for calculating the coordinates of the sky and land. It can
标签：
branding
logo
motion
poster
版权：禁止商业用途，转载请署名。
https://files.cargocollective.com/c1437667/XinyiYangWindHArtCenterRebranding22.mp4
一个包含了logo，印刷品及社交平台应用的动效视频。An motion video that includes the logo, printed materials, and social media applications.
logo及其演变过程。色盘中包括了两种深浅不一的绿色。我在参观该艺术中心时感受到了他们对植物的重视，而这两种绿色呼应了设计理念中的蜕变与凝聚。The logo and its evolution process. The color palette includes two shades of green. When I visited the art center, I felt their emphasis on plants, and these two greens echo the design concept of transformation and cohesion.
图中的物料是为艺术中心曾经的展览千重影而制作。The material in the picture was made for the former exhibition \"Endless Shadowland\" at the art center.
图中的物料是为我参考了其他展览信息然后虚构出的展览而制作，包含了双层镂空元素在海报及书籍上的应用。The material in the picture was made for a fictitious exhibition that I created after referencing information from other exhibitions. It includes the application of double-layered cutout elements on the poster and in the book.
