推荐时间：05/12/23
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客户：喜茶 HEYTEA
网址：https://www.heytea.com/
创造年份：2022-2023
描述：2022年，喜茶每在一个城市上线新店，都会以当地文化特色为灵感，提取当地代表性的元素与喜茶logo碰撞结合，设计成各式各样的城市冰箱贴，作为礼物赠送给消费者。目前已累计设计50 款，不同限定款的冰箱贴也引起了消费者的收集兴趣。In 2022, for every new store launched in a city, HEYTEA will take the local cultural characteristics as the inspiration and extract the local representative elements to collide and combine with the logo, and design various city refrigerator stickers to give to consumers as gifts. At present, a total of 50 designs have been made, and different limited models of refrigerator stickers have aroused consumers' interest in collecting them.通过logo与当地元素的创意结合，一方面通过本地文化打开新城市的宣传与沟通，另一方面增加品牌的亲近感与消费者的归属感，拉近与城市消费者之间的关系。通过城市限定冰箱贴计划，喜茶logo逐渐成为一种独特的品牌文化内容。Through the creative combination of logos and local elements, we can open up the promotion and communication of new cities through local culture on the one hand, and increase the closeness of the brand and the sense of belonging of consumers on the other hand, so as to bring the relationship with urban consumers closer. Through the city lim
标签：
品牌设计
logo延展
创意策划
版权：禁止商业用途，转载请署名。
