推荐时间：04/14/23
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客户：adj coffee
网址：无
创造年份：2022
描述：Adj是位于广州老城区的一个转角咖啡小店。咖啡对于广州这个城市而言，目前仍处于起步和学习的阶段。“咖啡是很苦！”， 类似的误解仍然存在。在项目的沟通阶段，客户就希望能带给消费者关于咖啡的风味普及，并且通过品牌视觉形象让人们能了解咖啡拥有的诸多变化和多种体验。恰巧品牌名为adj ，从这个代表形容词的简称中，我们得到了品牌的设计灵感。在品牌视觉的呈现上，“形容词”成为核心概念，用户可以在海报、包装、店内产品等各个位置看到关于咖啡的个人化感性形容；反之，人们也可以通过这些设计，表达对某款咖啡、咖啡师、甚至品牌的感受。我们也在创作的过程中，使用英语试题中的“形容词的完形填空题”和复印的质感，去感受“adj.”与人们记忆中最初的联结。我们希望通过“形容词”这个概念，能让大家更深入的了解咖啡。Adj is a small corner café in the old town of Guangzhou. Coffee is still in its infancy in Guangzhou, as there are still misconceptions that it only tastes bitter. When communicating with the client in the earlier phase of this project, we understand that they wanted to make coffee flavors known to consumers, and familiarize people with the multiple variations and experiences that coffee has through the brand’s visual identity. It so happens that the café’s name is Adj, which can also be interpreted as adjective, inspiring its brand design. In the brand’s visual presentation, adjective becomes the central concept. On posters, packaging, in-store p
标签：
"品牌设计"
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