推荐时间：04/12/23
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客户：cococean
网址：https://vimeo.com/797684377
创造年份：2022
描述：cococean is a coconut drink chain founded in 2016 in Beijing. cococean is dedicated to making nutritious and tasty Thai coconut more accessible by offering close-to-hand stores everywhere and flavorful options that taste great. They came to us with a clear need: to help them figure out their value proposition and expand the brand through their chains across China online and offline with a more consistent identity. Our team began extensive field research and worked deeply with cococean’s leadership team to develop this new brand system. After our research synthesizes, coconut water is not solely a commodity cococean offers to the market. We surprisingly found that they aim to introduce a healthy life view and lifestyle to the wider world. We integrated a new motto—“live like an islander”—into every part of cococean’s daily operation, from its product R
标签：
cococean
rabrand
branding
graphicdesign
identity
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