推荐时间：04/04/23
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客户：计饺 Gee Dumpling
网址：www.nowave.cn
创造年份：2022
描述：「斤」为中国传统重量单位。即使在现代社会，壹斤饺子、半斤葱的声音就像是约定俗成的规矩，常常出现在所有人的饮食生活中。在设计中，为了表达「计饺」是有着朴实的、贴近生活的、品质感的品牌形象，从而结合了「斤」，融会出「斤斤计饺」的产品概念。图形设计将「五褶」饺子的外形作为主体，笃定且直接。字形设计则以清晰克制的结构为基础，结合适度的中文衬线笔法，增加了传统与现代相关联的美感。在产品包装上，对应着产品重量将「半斤」与「壹斤」通过巨大夸张的方式去呈现，以紧扣「斤斤计饺」的概念，也营造出独特的视觉感官。同时方块状的板式布局使整体更加灵活，同时也让这一设计语言贯穿整个品牌视觉架构。The "斤 (jin)" is the traditional Chinese unit of weight (one jin is 500g). Even in modern times, this unit of weight is like an agreed rule and is often found in the daily lives of all Chinese people. In the design,the Chinese character for "斤" was combined to create the slogan "斤斤计饺 Dumplings are weighed by jin". The typegraphy is based on a clear structure, combined with traditional Chinese serif strokes. On the packaging, the product weight is reflected by the enlargement of "半斤 (half jin)" and "壹斤 (one jin)", which is a reminder of the concept of "斤斤计饺 Dumplings are weighed by jin".
标签：
饺子
饺子品牌
饺子包装
计饺
Gee Dumpling
斤斤计较
半斤
壹斤
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