推荐时间：03/23/23
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描述：PiCNiC juice comes from a careful selection of local, all-natural ingredients to create a range of refreshing drinks. “From Nature to Natures” is the brand’s core concept. It suggests that the origin of PiCNiC’s juices are from fresh fruits in nature, and the juices can be easily carried out by the customers to various places. The package system of each bottle contains one sheet of recycled paper wrap, an elastic rope for carrying, and a paper tag which marks the kind of fruit used for the juice. To enhance the brand’s core idea of playfulness and sharing, there is a special silver layer on top of the paper wrap which can be scratched off. The action of scratching off the fruit shaped silver sticker resembles peeling off the fruits, just like how PiCNiC transfers fresh fruits to juices and hand them to customers.
标签：
Graphic Design
Branding
Packaging
UI
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Brand Description
PiCNiC juice comes from a careful selection of local, all-natural ingredients to create a range of refreshing drinks. “From Nature to Natures” is the brand’s core concept. It suggests that the origin of PiCNiC’s juices are from fresh fruits in nature, and the juices can be easily carried out by the customers to various places.
Design Concept
The package system of each bottle contains one sheet of recycled paper wrap, an elastic rope for carrying, and a paper tag which marks the kind of fruit used for the juice. To enhance the brand’s core idea of playfulness and sharing, there is a special silver layer on top of the paper wrap which can be scratched off. The action of scratching off the fruit shaped silver sticker resembles peeling off the fruits, just like how PiCNiC transfers fresh fruits to juices and hand them to customers.
