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ZUMA Studio

ZUMA is a self-initiated design studio focusing on visual explorations and self-publishing. ZUMA’s pronunciation mimics the Chinese word of sesame—Zhima(芝麻). Just like how sesame adds flavor to different dishes, ZUMA initiates publications and exhibitions which would add a little visual spice to the local community. ZUMA是一个专注于视觉探索和自出版的自发性设计工作室。工作室的名字“ZUMA”来自于中文“芝麻”的相近音。就像芝麻作为调味料能为各种菜肴增添风味，ZUMA希望通过自发企划的出版物与展览为当地社区带来一些视觉刺激。

Visual System

The visual system of ZUMA Studio is based on a special grid system from Carsten Nicolai’s Grid Index. The primary logo is composed of simple geometric shapes which aims to capture the playfulness and experimental attitude of the studio’s designs. The logo is firstly hand-drawn and then scanned into the computer, which echoes the studio’s focus in printed matters. All of the related stationary design shares the same grid as the logo and involves more variants in numbers and graphics. ZUMA的视觉系统构建于Carsten Nicolai所创作的特殊网格之一。原始logo由简单的几何形状所组成，希望既显示工作室严谨的特性，同时保留一些趣味和实验态度。Logo先是经由手绘，再扫描进电脑，残留的一部分手工质感与工作室基于纸媒的创作相呼应。所有相关联的纸制品设计（名片，传单）都使用了同一套网格系统，并在此基础上创作了更多数字、图形变体。

Fabrication

All stationaries are Risograph printed in echoing with the studio’s specialization in prints and publications. 所有的纸制品都由risograph印刷以强调ZUMA工作室的创作核心——印刷品与出版物。