推荐时间：03/21/23
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客户：悦纹 UVEIN
网址：http://www.uvein.com.cn/brand/info.html
创造年份：2022.8.1
描述：悦纹（UVEIN）品牌诞生于2015年，取义“赏心悦目的纹理”，深耕表面装饰材料纹理创作，致力于原创纹样的研发与设计。在为悦纹打造品牌视觉形象时，我们希望为这个中国原创设计品牌赋予国际化视野下的东风神韵之美。于是，我们从独具中式美学的书法艺术中寻得灵感，将凝练的书法笔触植入中英文字形的设计，避免了传统中式元素的堆砌，让品牌的视觉形象具备某种典雅、简约的稳定感，再辅以深沉的配色，塑造出大地、岩石般的坚毅气质，让消费者从第一眼的视觉认知上就对品牌产生信任感，也在国际化的传播中让品牌更有辨识度。UVEIN, born in 2015, is a brand that means "texture that is pleasing to the eye" and is dedicated to the development and design of original patterns for surface decoration materials. In creating the visual identity for UVEIN, we wanted to give this original Chinese design brand an international perspective with the beauty of the East Wind.We therefore drew inspiration from the unique Chinese aesthetic of calligraphy, and incorporated condensed calligraphic strokes into the design of the Chinese and English characters, avoiding the piling up of traditional Chinese elements and giving the brand's visual identity a certain sense of elegance and simplicity, complemented by a deep colour palette to create an earthy, rock-like and resolute quality,
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Branding
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