90
0
0
0
LOGO
品牌愿景 / Brand Message
SNAPFIT是一个定制解压玩具外观的线上平台的虚拟品牌，致力于为所有人提供自在舒适的解压体验。品牌视觉中最主要的元素，各种有规律的曲线既模拟了使用不同玩具的运动轨迹也体现了缓解压力这个过程的抽象感觉。整个品牌形象通过跳跃的几何线条和明亮高饱和的色彩形成了轻松而有趣味性的感官，这与解压玩具的属性不谋而合。这样的品牌形象希望消费者能够通过DIY自己的解压玩具的过程让他们能够坦然面对自己fidgeting(緊張或無聊時做的小動作)的解压感受，并消解整个社会对这种行为的羞耻感，特别是针对有情绪/行为障碍的人群。 SNAPFIT provides a customized fidget toy with suitability and flexibility for anyone to have a free and comfortable fidgetingexperience. As a customized toy service, SNAPFIT aims to create a visual identity that can both show the feature of the fidget toy and the flexibility of customization. As a result, different curve shapes are highly used in the brand visual to show the movement of fidgeting and represent diverse individual’s fidgeting habits.
Promotional videos
Digital touchpoints
App Scenes
