推荐时间：03/17/23
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客户：深圳澜古品牌管理实业有限公司
网址：https://yanleng.tmall.com
创造年份：2022
描述：岩冷iLand作为澜沧古茶集团旗下的新消费品牌，于今年7月正式上线。岩冷焕新启幕，是澜沧古茶的新起点、是传统茶行业的新呈现、代表了中国茶行业新生茶创力。品牌产品分为“知、舒、达、礼”四个系列。As a new consumer brand under Lancang Ancient Tea, iLand Tea was officially launched in July 2022. The launch of iLand Tea is a new starting point for Lancang Ancient Tea, a new presentation of the traditional tea industry, and represents the creativity of the Chinese tea industry. The brand products are divided into four series "Origin, Cozy, Outdoor, and Present".
标签：
Package Design
Tea packaging
版权： 禁止任何用途，未经允许不得转载。
岩冷知系列轻享装，通过中性调黑白灰单色层次将视觉焦聚于品牌slogan\"ready to tea\"，形成专属品牌包装符号，传达“为好茶赋予现代品饮方式”的品牌立意。The iLand ORIGIN Collection Pressed Tea Tasting Pack features a simple package using neutral tones of black, white and gray. These monochromatic layers focus the eye on the brand slogan \"ready to tea\", creating an exclusive brand symbol and delivering the brand’s intention: \"Modernize our way of tasting good tea\".
每款茶分别对应着关联性强的色块，简约且雅致，有很强的记忆点。Each type of tea respectively matches a highly correlated color block, implanting a deep and powerful impression in a simple but elegant way.
包装印刷选用如柔润皮肤触感的自然肌理特殊纸材，叠加丝印、烫印等工艺，增添包装的手感和质感。The packaging is made of special paper materials with a natural texture resembling the soft feel of skin, followed by silk-screening, hot stamping and other crafting techniques to add to its touch and quality.
包装的背面，用文字结合创意图形的方式描述产品冲泡要点，赋予包装清晰描述品类的能力。On the back, brewing tips are presented via a combination of text and creative graphics, allowing the package to give a vivid description of the product.
紧压茶饼的葫芦形态取自中国云南拉祜族标志，意表吉祥如意同时也展现了品牌对茶文化的传承之心。The pressed tea cake comes in the form of a gourd, which is the emblem of the Lahu tribe in Yunnan, China. Not only does it symbolize good luck, it also announces the brand\'s dedication to the preservation and inheritance of tea culture.产品内袋同样采用葫芦形态做了镂空设计，触感棉纸配合密封条，以便多次重复使用。The product’s inner pouch is designed again with a hollow cut-out gourd shape, along with tactile cotton paper, and a sealing strip for repeated use.
包装开合方式采用三面易撕密封条，配合能反复翻盖开合设计，轻松易取，轻薄耐用。Thin yet durable, the package provides an easy-open seal strip that covers three sides, and a flexible flip-up lid design that can open and close repeatedly, making it quick and convenient to fetch tea.
