推荐时间：03/17/23
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客户：深圳澜古品牌管理实业有限公司
网址：https://yanleng.tmall.com
创造年份：2022
描述：岩冷iLand作为澜沧古茶集团旗下的新消费品牌，于今年7月正式上线。岩冷焕新启幕，是澜沧古茶的新起点、是传统茶行业的新呈现、代表了中国茶行业新生茶创力。品牌产品分为“知、舒、达、礼”四个系列。As a new consumer brand under Lancang Ancient Tea, iLand Tea was officially launched in July 2022. The launch of iLand Tea is a new starting point for Lancang Ancient Tea, a new presentation of the traditional tea industry, and represents the creativity of the Chinese tea industry. The brand products are divided into four series "Origin, Cozy, Outdoor, and Present".
标签：
Package Design
Tea packaging
版权： 禁止任何用途，未经允许不得转载。
岩冷知系列大盒量贩装，通过中性调黑白灰单色层次将视觉焦聚于品牌slogan\"ready to tea\"，形成专属品牌包装符号，传达“为好茶赋予现代品饮方式”的品牌立意。The Iland ORIGIN Collection Pressed Tea Saver Pack features a simple package using neutral tones of black, white and gray. These monochromatic layers focus the eye on the brand slogan \"ready to tea\", creating an exclusive brand symbol and delivering the brand’s intention: \"Modernize our way of tasting good tea\".
不同口味的产品则选用关联性强的色块来做区分，简约且雅致；Different tea flavors can be identified by the strongly relevant blocks of color, a rather simple yet elegant design.
封面采用多层镂空重叠设计工艺，凸显葫芦茶饼形态记忆点，意表吉祥如意同时也展现了品牌对茶文化的传承之心；The cover of the package shows a hollow design with multiple overlapping layers, highlighting and stressing the same gourd shape of the pressed tea cakes. It indicates auspiciousness and also demonstrates the brand\'s commitment in passing on the tea culture.
抽拉式抽屉盒的设计更方便轻松取用和存储；The pull-out drawer box is intended for easier access and better storage.
紧压茶饼的葫芦形态取自中国云南拉祜族标志，意表吉祥如意同时也展现了品牌对茶文化的传承之心；茶饼可以一分为二，方便取用。The pressed tea cake comes in the form of a gourd, which is the emblem of the Lahu tribe in Yunnan, China. Not only does it symbolize good luck, it also announces the brand\'s dedication to the preservation and inheritance of tea culture.The tea cake can be split in two for easy access.
包装背面，细心描述产品冲泡要点，赋予包装清晰描述品类的能力。产品包装的每一处创意细节设计都在向消费者传达着品牌美感、质感、分量感。On the back, brewing tips are elaborately specified, illustrating a clear description of the product. Every inch of the packaging, every bit of creative detail is an attempt to express the beauty, quality and visual weight of the brand to consumers.
