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客户：思迪嘉（香港）有限公司 / Satka (Hong Kong) Co., Ltd
网址：www.satka.cn
创造年份：2022
描述：拖鞋作为服装的配饰之一，逐渐形成一种潮流、个性、时尚的年轻文化，年轻化重塑势在必行，思迪嘉经由品牌升级，以一双“轻便街头拖鞋”再塑定位，并衍生出思迪嘉的品牌广告语：天生爱自由。视觉形象上，我们紧扣“轻便”、“自由”两个关键词，以“纸飞机”作为其代表性元素之一进行创作，纸飞机代表着轻盈，可乘风飞翔，几乎每个人的童年都有玩纸飞机，那是人们向往自由、追逐美好梦想的纯真天性；再融合可追溯到我国的南北朝，拖鞋的“鼻祖”——人字拖，它是轻便的表现，象征着“解放双脚、摆脱桎梏、向往自由”的生活观。整体由英文搭配图形组成，图形创意由“人字拖”的鞋带和纸飞机的形态构成，融合向上昂扬的箭头形态，展现出自信的力量、年轻的活力，更寓意着思迪嘉企业积极进取和蓬勃发展的态势。As one of the accessories of clothing, slippers have gradually formed a trend, personality and fashionable young culture. It is imperative to reshape the young culture. Through brand upgrading, Scarlett reshaped its positioning with a pair of "light street slippers", and derived the brand slogan of Scarlett: "Born to love freedom".In terms of visual image, we closely follow the two keywords of "lightness" and "freedom", and take "paper airplane" as one of its representative elements to create. Paper airplane represents lightness and can fly in the wind. Almost everyone has played with paper airplane in their childhood, which is the pure nature of people yearning f
标签：
拖鞋品牌、拖鞋潮牌
品牌设计
logo设计、拖鞋logo
版权： 禁止任何用途，未经允许不得转载。
