推荐时间：03/03/23
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客户：湖南阅山茶业有限公司
网址：https://ob27927696.jzfkw.net/
创造年份：2021
描述：用中国的东方美学讲述中国的设计故事，包装的主视觉灵感来自千里江山图,所以在设计主视觉符号时采用山字作为大创意，采用山峰的层峦叠起的气势进行表达，采用三维的表现形式进行诠释。色彩的运用上采用山青色和水蓝色作为视觉传达。很好的突出了该品牌的特殊性。主视觉的设计很好的突出了阅山号这一品牌的个性，整个包装简约而不简单。The design story of China is told by The Oriental aesthetics of China. The main visual inspiration of the packaging comes from the picture of thousands of miles of rivers and mountains. Therefore,when designing the main visual symbol, we adopt the character“山”(it means “ mountain") as a big idea, the momentum of overlapping mountains to express it and the three-dimensional expression to interpret it. In the use of color, mountain blue and water blue are used as visual communication, which highlights the particularity of the brand. The whole package is brief instead of simple and the main visual design makes the personality of the brand—Yueshan stand out.
标签：
茶叶包装设计
版权：禁止商业用途，转载请署名。
设计说明
用中国的东方美学讲述中国的设计故事，包装的主视觉灵感来自千里江山图,所以在设计主视觉符号时采用山字作为大创意，采用山峰的层峦叠起的气势进行表达，采用三维的表现形式进行诠释。色彩的运用上采用山青色和水蓝色作为视觉传达。很好的突出了该品牌的特殊性。主视觉的设计很好的突出了阅山号这一品牌的个性，整个包装简约而不简单。The design story of China is told by The Oriental aesthetics of China. The main visual inspiration of the packaging comes from the picture of thousands of miles of rivers and mountains. Therefore,when designing the main visual symbol, we adopt the character“山”(it means “ mountain\") as a big idea, the momentum of overlapping mountains to express it and the three-dimensional expression to interpret it. In the use of color, mountain blue and water blue are used as visual communication, which highlights the particularity of the brand. The whole package is brief instead of simple and the main visual design makes the personality of the brand—Yueshan stand out.
