推荐时间：02/22/23
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客户：屾SHēN
网址：https://www.xiaohongshu.com/user/profile/5f9452020000000001006ddc?xhsshare=CopyLink
创造年份：2022
描述：屾shēn是一家以法式酥类点心作为主打产品的甜品工作室。屾是-两山并立，取意自Côte À Côte[kotakot]，即-并肩同行。第一个C代表Client（顾客），指一直相伴的老顾客和老朋友，也指代那些未来会陪伴品牌一路走下去的重要存在；第二个C代表Chef（主厨），时刻提醒主厨要像坐定的山那般，坚持做甜品的初心。Client和Chef一起见证成长，成为彼此温暖的存在，并肩同行，即为屾shēn。Shēn is a dessert studio with French pastry as its main product. Shēn means - two hills standing side by side, from Côte À Côte [kotakot], the word - walking side by side.The first C stands for Client, referring to the old customers and friends who have always been with the brand.It also indicates those important beings who will be with the brand all the way in the future.The second C stands for Chef, a constant reminder to the chef to be like the mountain he sits on and stick to his original intention of making desserts.Client and Chef have witnessed growth together and become a warm presence for each other, walking side by side, which means shēn.Design inspiration黄油是法式酥类点心必不可少的原料，所以品牌视觉我们提取了黄油的形状，品牌的颜色是温暖包容的黄油色，酥皮焦化后会呈现出的深棕色再点缀一点蓝色，就好比盐对酥饼的增色。中文字用流动的线条去中和屾字刚毅的笔锋，表达出品牌温柔的力量感。英文字提取千层酥点心切面
标签：
Brand visual design
Graphic design
Packaging design
Printing production
版权： 禁止任何用途，未经允许不得转载。
We have taken the shape of butter.
https://www.bilibili.com/video/BV1DK411D7yw/?spm_id_from=333.337.search-card.all.click
屾SHēN patisserie-VISUAL IDENTITY AND PACKAGING
