推荐时间：01/13/23
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客户：品牌：HEYLESS 上海嗨轻健康科技有限公司
网址：https://mp.weixin.qq.com/s/5nnYhvp4iZWRA-03G45Nuw
创造年份：2022.9
描述：这次的设计主题- 轻的乐园 ，是由我本人创意构思提出基于品牌新产品推出的概念。“零零轻”作为针对新一代大众都能接受的年轻新潮品牌，其一是贴近以零次纪元的用户画像目标；其二是突出以“轻”为生活方式和产品特性的商业重点；提倡低糖低脂的宗旨。6种不同口味的零食产品，运用和味道或原料相结合创作出颜色和图形。采用撞色及logo趣味的表情互动，特别保留了每个品类都有1-2个除经典表情以外的表情设计。结合摄影场景的有趣主题场景搭配，希望给社会大众带来一种新潮的吸引。The design theme - PLAY IN THE LESS LAND was my own creative idea to propose the concept of the new launching products based on the brand. As a young and trendy brand that can be accepted by the new generation of the public, “HEYLESS” is close to the goal of target audience borned in 2000. The commercial and product characteristics focus on “less and lose weight” healthy lifestyle. The snacks are low sugar and calorie. I designed 6 different kinds tastes of the snack products with colors and graphics combining taste or ingredient. I designed the contrast color and interesting emoji expression based on logo. I keep 1-2 emoji expression reserved for each category. In combination with the interesting theme scenes of the photography, I hope to bring an eye-catching
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logo
包装设计
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