
By:Ivana, Taika, Mengda +加关注 粉丝:0
所在地:1,
上传时间:01/22/22 最后编辑时间:01/22/22





客户:Nan Tong Kite Museum
网址:
创造年份:
描述:The Nantong Kite Museum, located in Nan Tong, Jiangsu Province, China, was my group’s chosen museum for rebuilding generative branding that was fit for the modern audience. As this museum was not really known amongst those who did not have prior knowledge of this type of traditional kite-making, we wanted to build a dynamic identity that adapts visual inspiration from all significant aspects associated with the custom – from the natural landscapes and folk culture of the Miao people to a colour palette centered around Nantong Blue, through a modernized traditional style in hopes to expand the demographic of audiences interested in the museum and illustrate the brand’s aim of preserving this intangible cultural heritage.
标签:
branding
generative identity
branding identity
brand identity
museum design
graphic design
branding design
brand
identity
exhibition design
event design
kite museum
modernized traditional
modern
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colour palette and selected type

logo variations

signage

promotional poster

pamphlet

tote bags


brooches

web app user interface

promotional content on digital channels