Nantong Kite Museum
By:Ivana, Taika, Mengda    +加关注    粉丝:0
上传时间:01/22/22    最后编辑时间:01/22/22     推荐时间:09/16/22
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客户:Nan Tong Kite Museum

描述:The Nantong Kite Museum, located in Nan Tong, Jiangsu Province, China, was my group’s chosen museum for rebuilding generative branding that was fit for the modern audience. As this museum was not really known amongst those who did not have prior knowledge of this type of traditional kite-making, we wanted to build a dynamic identity that adapts visual inspiration from all significant aspects associated with the custom – from the natural landscapes and folk culture of the Miao people to a colour palette centered around Nantong Blue, through a modernized traditional style in hopes to expand the demographic of audiences interested in the museum and illustrate the brand’s aim of preserving this intangible cultural heritage.

标签: branding  generative identity  branding identity  brand identity  museum design  graphic design  branding design  brand  identity  exhibition design  event design  kite museum  modernized traditional  modern 

colour palette and selected type

logo variations


promotional poster


tote bags


web app user interface

promotional content on digital channels

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