
By:Tianchen Meng +加关注 粉丝:0
所在地:1, China
上传时间:01/21/22 最后编辑时间:01/21/22





客户:毕业设计创作 / Graduation Design Creation
网址:/
创造年份:2019.7
描述:“至味”调味料系列品牌名称象征着“极致的味道”;调味料是生活中重要的组成部分,发展历史悠久。设计理念从中国传统文化中“五味”的概念出发,“五味”不仅代表五种味道的完美调和,更包含了具有哲理的人观念。包装设计从年轻人的审美角度出发,在追求健康与极致味道的同时,更是针对年轻群体推出了众多调味料产品——“调味汁”、“调味料”与“调味酱”。三者以五味调和的设计理念出发,根据不同需求与使用环境赋予其不同的包装、瓶型设计与材料选择。包装图形灵感源自“五味”带给我们的味觉感受,以独特的图形样式将味觉转化为视觉,彰显包装设计中的生命力与艺术性。The brand name of "Ultimate Taste" seasoning series symbolizes "the ultimate taste"; seasoning is an important part of life and has a long history of development. The design concept is based on the concept of "five flavors" in Chinese traditional culture, which not only represents the perfect harmony of five flavors, but also contains the philosophical concept of human beings.The packaging design is based on the aesthetic perspective of young people, and while pursuing health and ultimate taste, the company has launched a number of seasoning products for young people - "Sauce", "Seasoning" and "Sauce". "sauce" and "seasoning sauce". The three products are designed based on the concept of harmony of the five flavors, with di
标签:
包装设计
调味料
五味
酸苦甘辛
Packaging design
seasonings
five flavors
sour
bitter
spicy
sweet
salty
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Packaging Design of "Ultimate Taste" Seasoning Series

The brand name of "Ultimate Taste" seasoning series symbolizes "the ultimate taste"; seasoning is an important part of life and has a long history of development. The design concept is based on the concept of "five flavors" in Chinese traditional culture, which not only represents the perfect harmony of five flavors, but also contains the philosophical concept of human beings.The packaging design is based on the aesthetic perspective of young people, and while pursuing health and ultimate taste, the company has launched a number of seasoning products for young people - "Sauce", "Seasoning" and "Sauce". "sauce" and "seasoning sauce". The three products are designed based on the concept of harmony of the five flavors, with different packaging, bottle design and material choices according to different needs and usage environments. The packaging graphics are inspired by the taste sensation brought by the "five flavors", and the unique graphic style transforms taste into v



Sketch

Seasoning juice bottle design

Sour / plum, bitter / buckwheat, sweet / sugar cane, Spicy / yellow pepper, salty / rose salt

"Ultimate Taste" Seasoning Gift box

"Ultimate Taste" Seasoning Gift boxGift box packaging / internal structure

"Ultimate Taste"Flavoring powder seriesFlavoring juice bottle design (sour/plum)


"Ultimate Taste"Flavoring powder seriesOuter packaging / Inner structure

"Ultimate Taste"Seasoning Sauce Series


Application scenarios

