Banja Luka City Logo
By:Stefan Mijić    +加关注    粉丝:0
所在地:Banja Luka, Bosnia and Herzegovina   
上传时间:01/20/22    最后编辑时间:06/05/23     推荐时间:08/08/22
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描述:The logo was created as part of the master's thesis "Visual Identity of the City". It will explore the process of designing and possible implementation of the new visual identity of the city of Banja Luka, the second largest city in Bosnia and Herzegovina. Defining the visual identity would enable the citizen easier emotional, but also functional identification - recognition and easier access to city programs, services and other informative contents. Also, the visual identity is an essential part of the planned building of the brand reputation - including the city, whose purpose would be to attract a larger number of tourist visitors.Analyzing the previous coats of arms throughout the history of the city, it was concluded that two motifs constantly appear in all versions - the Vrbas River and the Kastel Fortress. To the survey question "Which of the following terms do you think most symbolizes the city of Banja Luka?" 500 residents of all ages and occupations responded. In addition to

标签: Banja Luka  City  Logo  Visual Identity 

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