By:Kat McCord    +加关注    粉丝:1
上传时间:12/31/21    最后编辑时间:12/31/21     推荐时间:04/11/22
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客户:Hum Capital

描述:Hum, a disruptor fintech brand pioneering "a better way to fund growth" challenges the status quo of the capital-raising markets with a dynamic new brand. Deep Silicon Valley tech combines with Wall Street knowhow in Hums revolutionary "capital as a service" business model, designed to help businesses raise money faster and more easily. We named this startup fintech business "Hum" reflecting their friction free funding, making business work better. Our hummingbird suggests speed, tenacity and flexibility. Hums visual identity is built from a carefully selected suite of elements. A fresh, contemporary color palette of electric, Yves Klein, YInMn-esque Hum blue, salmon and lighter blue. Bold, edgy Supera Gothic Ultrablack, with its birdlike flourishes, is the corporate typeface. And a suite of quirky custom graphics and illustrations that collectively signal a unique personality helps to set the brand apart.

标签: brand  logo  look  feel  web  blue  capi  hum  identity  icon  wordmark  paper  fresh 

Hum logo

Hum logo bird sketches

Hum website on mobile

Hum train poster

Hum app favicon

Hum digital assets

Animated illustration

Animated illustration

A VP from Hum had a baby at launch!


Web hero still

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