推荐时间：03/01/22
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客户：姗沐 Sunmoon
网址：https://kepengmin.com/Sunmoon
创造年份：2020.12
描述：姗沐匠心良皂，由创始人胡姗姗的理想出发，关照个体的清洁与心灵的关系，到人与环境的大命题，再定义手工皂之于生活的价值，传达返璞归真的理念。姗沐的品牌设计，从质朴的手工皂外形和制皂过程获得灵感，使用「mould」（模具）的概念，「制作「出质朴又独特的SUNMOON字形，来建构姗沐品牌的视觉识别系统，通过包装、宣传品等一系列的视觉应用，再到选材制作，尽可能简化工艺步骤、减少用色，去表现和传达返璞归真的理念和生活方式。Sunmoon handmade soap, start with a will of the founder Hu Shan-Shan, which is concerned with the relastionship between cleanliness and soul of a person, and the topic about human and evironment. Sunmoon wants to redefine the value of handmade soap to express the spirit of Sunmoon 'Back to simple and nature'.The identity of Sunmoon is inspire by the shape of handmade soap and process of making soap with hand. We think 'mould' to 'soap' is like 'identity' to 'Sunmoon', the result is a bespoke typeface based on a rectangle. We try to simplify process and reduce color on the process of manufacturing of package and prints for Sunmoon to transmit the spirit and lifestyle 'Back to simple and nature'.
标签：
包装设计
手工皂
字体设计
Logo
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