推荐时间：02/09/22
486
2
0
0
客户：张怡妍
网址：无
创造年份：2021
描述：小时候对于九零后来说好像有着“全国统一”的记忆，有趣的是如果年纪相仿的朋友们一同回忆儿时，提及的吃喝玩乐的物件似乎也相差无几。随着年纪的增长，快乐好像很简单也变得不那么简单。品牌形象围绕“童年复兴特别企划”这一标题展开创作，这里以九零后的小时候为创作基础，分别用“小时候最喜欢干什么”为主题，从三个方面：最喜欢看电视、过生日和吃糖进行创作深入。品牌视觉主要以旧电视常发生的故障效果、蛋糕店最爱卖的复古蛋糕和几块钱就能买到的跳跳糖为设计元素。结合活泼跳跃的颜色搭配，展现孩童的世界总是五彩缤纷，不管是什么样的坏心情，好像都能马上阴转晴，也因此想借以这样的寓意，让如今在快节奏生活的我们，能够投入更多的时间去关注身边的琐事，像孩童般无忧的善待这个世界。
标签：
visual identity
版权：禁止商业用途，转载请署名。
小时候对于九零后来说好像有着“全国统一”的记忆，有趣的是如果年纪相仿的朋友们一同回忆儿时，提及的吃喝玩乐的物件似乎也相差无几。随着年纪的增长，快乐好像很简单也变得不那么简单。品牌形象围绕“童年复兴特别企划”这一标题展开创作，这里以九零后的小时候为创作基础，分别用“小时候最喜欢干什么”为主题，从三个方面：最喜欢看电视、过生日和吃糖进行创作深入。品牌视觉主要以旧电视常发生的故障效果、蛋糕店最爱卖的复古蛋糕和几块钱就能买到的跳跳糖为设计元素。结合活泼跳跃的颜色搭配，展现孩童的世界总是五彩缤纷，不管是什么样的坏心情，好像都能马上阴转晴，也因此想借以这样的寓意，让如今在快节奏生活的我们，能够投入更多的时间去关注身边的琐事，像孩童般无忧的善待这个世界。
Young people born in the 1990s seem to have the same childhood memories. Interestingly, when friends of the same age recalled their childhood, they also seemed to mention the same things. As we get older, happiness seems both simple and not so simple.The brand image design is based on the theme of “Childhood Revival Special Project”. Based on the childhood of the post-90s generation, the creation takes \"what was my favorite when I was a child\" as the theme and unfolds from three aspects: watching TV, celebrating birthday and eating candy. The brand vision features the malfunctioning effects of old TVS, vintage cakes that cake shops love to sell, and popping candies that can be bought for a few bucks. Combined with the lively and jumping color collocation, it shows that children\'s world is always colorful, no matter in a bad mood, it seems to instantly become happy, even if life speeds up, we should also spend more time to pay attention to the trivia around us, just like a carefree c
