Plan(e)t Foods
By:Sophia Georgopoulou    +加关注    粉丝:94
所在地:1, Greece   
上传时间:12/04/21    最后编辑时间:08/09/22     推荐时间:01/19/22
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客户:Plan(e)t Foods
网址:https://www.instagram.com/planetfoodseu/
创造年份:2021

描述:Plan(e)t Foods

标签: Plan(e)t Foods 
版权:禁止商业用途,转载请署名。


BRIEF

The food universe witnesses a massive shift towards sustainability

TARGET GROUP

Contemporary ice cream lovers motivated to behave in a sustainable fashion, but with no desire whatsoever to make concessions on taste and the whole experience expected from great ice cream.

CONCEPT

Combine the elements of naturalness, purity, innocence and care for the planet with the direct suggestion of raw pleasure – and classic, yummy ice cream codes. Yes, the brand and the stuff in the pack is definitely something new and revolutionary, but it’s still an ice cream with the need to make people crave it!

DESIGN APPROACH

We start with the brand name with the chunky typeface that dominates the pack, creating an overwhelming desire to try the stuff NOW! This is supported by the broad, primal brushstrokes of raw power. Add to these the (e) that turns ‘plant’ into ‘planet’ through the use of the parentheses – looking like protecting hands holding a seed, suggesting care for the Earth. On the top of these, we have the mark created by the coming together of a planet and open hands. The end-result looks like a tree but is also reminiscent of the peace sign – denoting care/ethics and purity/naturalness at the same time. The brand is now ready to do a little good to our planet, one splendid spoonful at a time.

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