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客户：白猫围棋
网址：www.baimao.com
创造年份：2019
描述：标志以白猫的图形为设计主体，造型中巧妙地融入了“围棋、棋格、棋子”等元素。标志引入了邓小平的一句名言：“不管白猫黑猫，只要捉住老鼠就是好猫“，表达了白猫围棋对教育以多维学习方法为目的。包装从LOGO的图形中获得灵感，打破常规的围棋行业做法。又将本身形象应用在产品包装上，加大了品牌宣传的力度。我们通过棋盒设计让棋子变得“可取性”和“可存性”。海报设计以猫头的正面和侧面塑造为棋盘，将白猫围棋4个字演变为黑白棋子，深刻体现了海报主题“提倡维多学习方法”。The logo is designed with the white cat's graphics as the main body, and elements such as "Go, chess grid, chess pieces" and other elements are cleverly integrated into the shape. The logo introduced a famous saying by Deng Xiaoping: "No matter the white cat or the black cat, as long as the mouse is caught, it is a good cat."The packaging draws inspiration from the graphics of the LOGO, breaking the conventional Go industry practice. It also applied its own image to the product packaging, and increased the intensity of brand publicity. We make chess pieces "desirable" and "storable" through chess box design.The poster design uses the front and sides of the cat’s head to form a chessboard, and the four characters of White Cat Go are transformed into black and white
标签：
白猫围棋VI识别设计
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标志以白猫的图形为设计主体，造型中巧妙地融入了“围棋、棋格、棋子”等元素。标志引入了邓小平的一句名言：“不管白猫黑猫，只要捉住老鼠就是好猫“，表达了白猫围棋对教育以多维学习方法为目的。The logo is designed with the white cat's graphics as the main body, and elements such as "Go, chess grid, chess pieces" and other elements are cleverly integrated into the shape. The logo introduced a famous saying by Deng Xiaoping: "No matter the white cat or the black cat, as long as the mouse is caught, it is a good cat."
包装从LOGO的图形中获得灵感，打破常规的围棋行业做法。又将本身形象应用在产品包装上，加大了品牌宣传的力度。我们通过棋盒设计让棋子变得“可取性”和“可存性”。The packaging draws inspiration from the graphics of the LOGO, breaking the conventional Go industry practice. It also applied its own image to the product packaging, and increased the intensity of brand publicity. We make chess pieces "desirable" and "storable" through chess box design.
海报设计以猫头的正面和侧面塑造为棋盘，将白猫围棋4个字演变为黑白棋子，深刻体现了海报主题“提倡维多学习方法”。The poster design uses the front and sides of the cat’s head to form a chessboard, and the four characters of White Cat Go are transformed into black and white chess pieces, which deeply embodies the poster theme "Advocating Widow Learning Method".
