推荐时间：06/15/21
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客户：新生日记
网址：https://h.eqxiu.com/s/KEUvKbq0?bt=yxy
创造年份：2020
描述：新生日记是为合作伙伴提供数字化管理及新零售赋能服务的智慧母婴连锁品牌。我们强调“时尚、年轻、健康、安全、品质”的品牌特质，“为爱开启新生”。New Life Diary is a smart mother and baby chain brand that provides digital management and new retail empowerment services to its partners. We emphasize the brand qualities of "fashion, youth, health, safety and quality" and "open new life for love".
标签：
包装设计
插画
母婴用品
版权： 禁止任何用途，未经允许不得转载。
市面上的纸尿裤包装千篇一律，大多用婴幼儿模特照片作为包装的主要元素，缺乏活力与童趣。由于母婴客群的年轻化，他们的消费逐渐开始关注产品独特的包装，希望能够在满足产品品质的前提下可以买到更好看、更有趣、符合当下潮流审美的包装。基于此，我们为沐沐菲尼设计了以可爱、童趣、多彩为关键的纸尿裤和拉拉裤包装。Most of the diapers on the market have the same packaging, mostly using baby model photos as the main element of the packaging, which lacks vitality and childishness. Due to the youthfulness of the mother and baby clientele, their consumption gradually starts to pay attention to the unique packaging of the products, hoping to buy better-looking and more interesting packaging that meets the current trend of aesthetics while satisfying the quality of the products. Based on this, we designed diaper and pull-up packaging for Mufini with cute, childish and colorful as the key.
纸尿裤 Diapers
我们找到了产品与使用者之间最直接的联系——屁股，以特征明显的动物屁股为主题，采用插画的方式进行表现、演绎。We found the most direct connection between the product and the user - the buttocks - and used the theme of the distinctive animal buttocks to express and interpret it in the way of illustration.
拉拉裤 Pull-ups
我们同样找到了拉拉裤最直观、明显的特征，将拉拉这一表达转化成手拉手的主题，并延展出小朋友间手拉手、小朋友与父母手拉手等系列画面。We also found the most intuitive and obvious feature of pull-up pants, transformed the expression of pulling into the theme of hand-holding, and extended the series of images such as hand-holding among children and hand-holding between children and parents.
