
客户:桂笛法甜
网址:https://mp.weixin.qq.com/s/6T6TgOMJKKpv37fVa6JHOQ
创造年份:2020
描述:gravite zero 桂笛以轻享健康美味为核心理念精选优质原材料,坚持手工现做创造低糖、低热量、无负担笛轻甜法式蛋糕。gravite zero Gui Di to enjoy healthy and delicious as the core concept of the selection of high-quality raw materials, adhere to the handmade to create low-sugar, low-calorie, no burden flute light sweet French cake.
标签:
品牌设计
vi设计
蛋糕
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https://v.qq.com/x/page/m3237m53wyr.html
GRAVITE zero意为「零重力」。人们常常在吃到第一口美味时,感到自己「飘」了起来,脱离引力,进入幸福的超现实空间,美味分子在舌尖浮动,美好感受在心中升腾。我们希望用轻甜滋味与轻盈口感,给人们在日常生活中,增添更多轻松、自在的时刻。GRAVITE zero means \"zero gravity\". People often feel themselves \"floating\" when they take the first bite, free from gravity and entering a surreal space of happiness, with delicious molecules floating on their tongues and good feelings rising in their hearts. We hope that the light sweet taste and light texture will add more relaxing and comfortable moments to people\'s daily life.

GRAVITE ZERO桂笛,以轻享健康美味为核心理念,精选优质原材料,坚持手工现作,创造低糖、低热量、无负担的,轻甜法式蛋糕。GRAVITE ZERO, with the core concept of enjoying healthy and delicious, selects high quality raw materials and insists on hand-made, to create a low sugar, low calorie, no burden, light sweet French cake.

在品牌形象上,我们围绕“轻”的概念,将LIGHT SWEET字母拆解,利用软件生成一种随机的排列,形成一种直观的漂浮、上升的状态,并将此设计语言广泛用于产品包装之中,形成品牌独特的识别。In terms of brand image, we disassembled the letters of LIGHT SWEET around the concept of \"light\" and used the software to generate a random arrangement, forming an intuitive floating and rising state, and used this design language extensively in the product packaging to form a unique brand identity.






