推荐时间：06/08/21
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客户：初厘°Chulee
网址：www.°Chuleecake.cn
创造年份：2021
描述：CHULEE初厘是爱达乐旗下品牌之一，是以“经典、精致、健康、自然美学”为核心的社交型蛋糕品牌，CHULEE初厘始终坚持以“美食与美”的品牌理念，为都市品质人群提供蛋糕 社交 空间的欢聚生活方式，以欢聚场景为核心的产品规划，以更高品质的食材，精心制作的各类蛋糕产品，借以蛋糕，传递CHULEE初厘的生活美学态度。 CHULEE is one of ADDLOVE's brands. It is a "classic, refined and aesthetic" social cake brand. CHULEE has always adhered to the brand core concept of "food and beauty" to provide urban quality people with cakes social space for a happy life The way, the product planning with the gathering scene as the core, with higher-quality ingredients, carefully crafted various cake products, and through cakes, convey the life aesthetic attitude of CHULEE.
标签：
生日蛋糕
品牌形象
包装设计
版权： 禁止任何用途，未经允许不得转载。
经典和温暖都是相对抽象的概念，很难直接联想到某个具象的图形，因此初厘品牌形象的创作的核心命题是：如何将抽象的概念转化成具象的图形表达？Both classic and warmth are relatively abstract concepts, which are difficult to directly associate with a concrete graphic, so the core proposition of the creation of the brand image of Chouli is: how to transform the abstract concept into a concrete graphic expression?
温暖：我们认为温暖既是一种客观的触感，也是一种主观的情感，如烛光的温暖、家庭的温暖、亲情的温暖、阳光的温暖。也有38℃——烘焙出炉后的最佳温度，散发新鲜的香味，唤醒每个清晨该有的元气。20℃——最让人觉得舒服的温度，就连与你的距离，也显得刚刚好。因此我们找到了一个全世界都通用的符号——℃去表达温暖的概念。Warmth: We believe that warmth is both an objective touch and a subjective emotion, such as the warmth of candlelight, the warmth of family, the warmth of affection, the warmth of sunlight. There is also 38℃ - the best temperature after baking out of the oven, emitting fresh fragrance and awakening the vitality that should be in every morning. 20℃ - the most comforting temperature, even the distance from you, seems just right. So we found a symbol common all over the world - ℃ to express the concept of warmth.
经典：我们认为经典并不是复古、陈旧的意思，而是久经时间沉淀下来的文化，可以是具象的物件、音乐、绘画等，也可以是某种文化符号，如一种经典的字体——helvetica.Classic: We believe that classic does not mean retro or old, but a culture that has been precipitated over time, which can be a figurative object, music, painting, etc., or a cultural symbol, such as a classic font - helvetica.
最终，我们用经典的helvetica字体作为品牌标准用字，并在品牌英文名“Chulee”前添加一个小圆圈以表达℃的概念。在实际的应用中，任何C开头的单词前加上一个小圈，都可以成为°Chulee品牌概念的表达。Finally, we used the classic helvetica font as the brand standard and added a small circle in front of the brand name \"Chulee\" to express the concept of ℃. In practical application, any word beginning with C preceded by a small circle can be an expression of the °Chulee brand concept.
