推荐时间：05/31/21
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客户：SUNDANCE FILM FESTIVAL 圣丹斯电影节
网址：https://www.sundance.org/
创造年份：2018
描述：圣丹斯电影节是位于美国的独立电影和纪录片的电影节。我重新设计了他们的identity，为了加强品牌特点与传播力。logo整体灵感来自电影场记板，并分为两个部分，右部为复古字体，左部为六个太阳（两个太阳代表独立电影与纪录片，四个小太阳代表导演，演员，编剧，制片等电影从业人员）他们一起组成电影放映机的图像。各种鲜艳的颜色代表来自太阳光的可见与不可见光波段，同时代表生命，激情与活力。The Sundance Film Festival is an independent film and documentary film festival located in the United States. I redesigned their identity, in order to strengthen the brand characteristics and communication power. The overall logo is inspired by the movie clapperboard and is divided into two parts, the right part is a retro font, and the left part is six suns (two suns represent independent films and documentaries, and four little suns represent directors, actors, screenwriters, and producers etc...) They form the image of the movie projector together. Various bright colors represent the visible and invisible light bands from the sun, and at the same time represent life, passion and vitality.
标签：
sun
logo
identity
red
color
film festival
french
design
标志设计
品牌设计
红
电影节
太阳
版权：禁止商业用途，转载请署名。
Logo整体灵感来自电影场记板，并分为两个部分，右部为复古字体，左部为六个太阳（两个太阳代表独立电影与纪录片，四个小太阳代表导演，演员，编剧，制片等电影从业人员）他们一起组成电影放映机的图像。I redesigned their identity, in order to strengthen the brand characteristics and communication power. The overall logo is inspired by the movie clapperboard and is divided into two parts, the right part is a retro font, and the left part is six suns (two suns represent independent films and documentaries, and four little suns represent directors, actors, screenwriters, and producers etc...) They form the image of the movie projector together.
电影节logo每年一换，缺少品牌连接和标志（例如柏林，奥斯卡等），所以我设计这个新的logo作为品牌传播的关键。The film festival logo is changed every year, and there is no brand connection(such as Berlin, Oscar, etc.), so I designed this new logo as the key picto to brand communication.
key visual 电影节主视觉
使用电影太阳等元素设计全套的电影节周边与物料。
The poster that changes the color by the temperature fits the element of the sun.
通过阳光温度改变颜色的户外海报，契合太阳的元素。
社交网络的统一运营
社交网络的统一运营
社交网络的统一运营
增加红毯与颁奖典礼，电视网络直播，扩大电影节影响力与关注度。
