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客户：秦始皇陵博物馆
网址：https://zh.wkydesign.com/museum-identity-design
创造年份：2020
描述：秦始皇陵博物馆是一座以秦始皇陵遗址公园为依托的大型遗址博物院。作为在这个领域最有权威性的组织，博物馆向观众提供了既专业又便于理解的信息。因为秦始皇陵博物馆同时担任着公共教育和学术研究的职责，本项目专注于同时将专业性和人文关怀注入品牌的视觉形象中。项目的主要内容是为品牌设立一套视觉系统和能运用到所有产品上的视觉标准。设计内容包括品牌标志，字体，色彩，识别元素和相关元素的运用。介于品牌致力于让人们能体验到人性化而专业的服务， 我以简约素雅而统一的视觉识别系统向消费者传达了“守护，传承，创新，发展”的企业精神。Emperor Qinshihuang’s Mausoleum Site Museum is the only museum that exhibits the Terracotta Army. As the only profession in this field, the museum provides professional and comprehensive information to the audience. As a combination of the educational site and the research institution, the brand identity guideline seeks both the profession and caring into visual forms.This proposed branding project sets up the standard of the visual system. Visual components involve logo, typography, colour, fluid elements and the use of these elements. As the museum aims to provide a kind and professional experience to the audience, I delivered the spirits of heritage, innovation and profession with visuals to keep a unified feeling of identity.
标签：
Branding
Brand Identity
Corporate Identity
品牌设计
企业识别设计
Logo
版权：禁止商业用途，转载请署名。
