司乎.日式鲜吐司
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所在地:,    
上传时间:12/30/20    最后编辑时间:01/26/21     推荐时间:12/31/20
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客户:司乎
网址:https://www.abddesign.com/case/detail/27.html
创造年份:2018

描述:品牌创建 / 品牌命名 / 标志设计 / VIS识别 / 招商手册

标签: 品牌设计  品牌策略  标志设计  VIS识别  吐司 
版权: 禁止任何用途,未经允许不得转载。


品牌命名 似乎?司乎?|The brand name seems? Secretary?

品牌名称是品牌最终要的资产之一,承担着品牌的传播、识别与记忆,一个好的品牌名称应该是朗朗上口的、符合品类的、适合调性的,易读易传播非常重要。除此之外,还有最重要的一点如何被记忆?有趣!好玩!才能被记忆。A brand name is one of the ultimate assets of a brand. It is responsible for the communication, recognition and memory of the brand. A good brand name should be catchy, suitable for the category, and suitable for the tone. Easy to read and spread is very important. In addition, how is the most important point to be remembered? interesting! Fun! To be remembered.\"Si\" represents the category: toast; \"hu\" represents modal particles; and the homophony \"seems\"; the naming method of homophony is to find the words that already exist in the public\'s cognition and familiarity to carry out cultural grafting.”司“代表品类:吐司;”乎“代表语气词;且谐音”似乎“;谐音的命名方式,是寻找已存在大众认知的、熟知的词语,进行文化的嫁接。

日式鲜吐司 天然丶多彩|Japanese fresh toast, natural and colorful

我们根据司乎的产品特性制定对应的视觉设计风格,司乎采用日本进口面粉,天然酵母发酵,与传统吐司不同之处是,英式、欧式吐司多油、高糖;而司乎则更强调食材的本质味道;所以我们将司乎定位于是一家倡导自然、天然、本质与匠心的吐司店;是纯正的日式吐司。无论排版还是图形设计都再传达着司乎的品牌核心关键词:日式、新鲜、本质。We formulate the corresponding visual design style according to the product characteristics of Sihu. Sihu uses Japanese imported flour and natural yeast fermentation. The difference from traditional toast is that British and European toast are rich in oil and sugar; while Sihu is More emphasis is placed on the essence of the ingredients; therefore, we position Sihu as a toast shop that advocates nature, nature, essence and ingenuity; it is a pure Japanese toast. Both typography and graphic design convey Sihu\'s brand core keywords: Japanese style, freshness, and essence.

空间的设计 时尚且素雅|The design of the space is stylish and elegant

司乎传达日式、本真的概念,但司乎不代表传统日式文化,而是年轻、时尚的日式,清新且素雅,符合现在年轻群体的趋势。Sihu conveys the concept of Japanese and authentic, but Sihu does not represent traditional Japanese culture, but young and fashionable Japanese style, fresh and elegant, in line with the trend of young people.

门头的色块 商场的色彩记忆法|Color blocks at the door The color memory method of shopping malls

如何在众多五彩斑斓的商家中去提高自身品牌的色彩记忆?如何去提高品牌的传播距离?我们希望通过色块灯箱的方式,让消费者远远望去就知道这是:司乎的色彩、司乎在这里,色块能够帮助消费者进行快速的识别品牌。How to improve the color memory of your own brand among the many colorful businesses? How to increase the spread of the brand? We hope that through the color block light box, consumers can see from a distance that this is: Sihu\'s color, Sihu is here, color blocks can help consumers quickly identify the brand.

爱马仕橙 温暖而鲜亮|Hermes orange warm and bright

品牌视觉呈现以鲜明的橙色为主,橙色的包装盒搭配透明手提袋,每一个带走的顾客都成为了司乎品牌传播的手段,鲜明的橙色在商场内格外显眼。橙色也符合品牌后期发展的连锁模式,以鲜亮的色彩迅速夺取大众视觉焦点。The visual presentation of the brand is dominated by a bright orange color. The orange packaging box is matched with a transparent handbag. Every customer taken away becomes a means of spreading the brand of Sihu. The bright orange color is particularly conspicuous in the mall. Orange is also in line with the chain model of the brand\'s later development, with bright colors quickly grabbing the public\'s visual focus.

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