一起牛啤
By:李俊奇    +加关注    粉丝:0
所在地:,    
上传时间:12/29/20    最后编辑时间:03/04/21   
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客户:味觉星球
网址:
创造年份:2020年11月

描述:一起牛啤给人一种情绪的沟通,是这次创意设计的重点。舍弃了复杂的包装盒型,减少制作成本。2020年对大多数人来说,是艰难的一年,2021年是中国十二生肖里的牛年,重庆的新锐火锅底料品牌“味觉星球”,联合重庆精酿啤酒品牌“灯晃”和文创平台“揖美礼物”,共同推出这款2021年春节礼盒。礼盒命名为“2021一起牛啤”,由牛油火锅底料、精酿啤酒、开瓶器组成,受众主要面向企业用户,鼓舞人心。“牛啤”的谐音是网络词语“牛皮”,比喻很厉害的样子。受味觉星球委托,用了大概一个月左右时间,设计了这款礼盒。设计将中国传统文化中的武财神赵公明、关公、十二生肖中的牛、人,这四个角色融合为一体,同时在角色的动作上,研究了京剧里的“剑指”手势,“剑指”代表自信与方向,这是非常关键的点睛之笔。整体设计用拙朴感的毛笔手绘插画、书法,用 “牛人”形象,给人一种厚积薄发的力量。产品打样已经出来,目前正在进行批量生产制作。2021,一起牛啤!————Get Rich TogetherGiving people an emotional communication is the focus of this creative design.The complex packing box is abandoned and the production cost is reduced.2020 is a difficult year for most people. 2021 is the year of the ox in the Chinese zodiac. Chongqing's cutting-edge hot pot seasoning brand "Palate Planet" cooperates with Chongqing's brewing beer brand "DerHuang" and cultural creative platform "Yimei gift" to jointly launch this 2021 Spring Festival gift box. Named as "2021 beef beer together", the gift box is composed of butter hot pot bottom material, craft beer an

标签: 包装设计  品牌形象 
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Get Rich TogetherGiving people an emotional communication is the focus of this creative design.The complex packing box is abandoned and the production cost is reduced.2020 is a difficult year for most people. 2021 is the year of the ox in the Chinese zodiac. Chongqing\'s cutting-edge hot pot seasoning brand \"Palate Planet\" cooperates with Chongqing\'s brewing beer brand \"DerHuang\" and cultural creative platform \"Yimei gift\" to jointly launch this 2021 Spring Festival gift box. Named as \"2021 beef beer together\", the gift box is composed of butter hot pot bottom material, craft beer and bottle opener. The audience is mainly for enterprise users and is inspiring. The homonym of \"Niupi\" is the Internet word \"Niupi\", which is a powerful metaphor.Commissioned by Palate Planet, it took about a month to design this gift box. The design integrates the four roles of Zhao Gongming, Guan Gong and Niu and Ren in the Chinese zodiac in traditional Chinese culture. At the same time, it st

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