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客户：北京小罐茶业有限公司
网址：www.chaxiaohu.com
创造年份：2019
描述：茶小壶是专为当代年轻人打造的新茶饮品牌。品牌形象设计以“可视化、人格化”为设计策略，将日常饮茶的器物“壶”与饮茶者“人”的形象融为一体，兼具茶行业属性与品牌名的形象化。同时通过图形刻画出一个活力健康的人物符号，以此来传达茶小壶为当代年轻人研发天然、好喝的健康茶饮的品牌理念。 Teapotea is a new tea drink brand specially created for the contemporary young people. The brand image design is based on the design strategy of "visualization and personification", which integrates the image of "pot", an appliance used in daily drinking of tea, with the image of "people" of tea drinkers, and embodies the attributes of the tea industry and the brand name. At the same time, a lively and healthy character symbol is depicted through graphics, so as to convey the brand concept that teapotea is a natural and tasty healthy tea drink for contemporary young people.
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