JOOD
By:Kinda Ghannoum    +加关注    粉丝:0
所在地:Brussels , Belgium   
上传时间:12/16/20    最后编辑时间:12/17/20     推荐时间:01/05/21
   80         0         0         0     

客户:JOOD
网址:
创造年份:2020

描述:JOOD ROASTERY/VISUAL IDENTITY JOOD, is an Arabic word which means “best” in English, and a Saudi Arabian coffee roastery brand based in Dhahran. The logo concept is the first letter from the word Jood in Arabic (ج) and English(J), leaving the dot of the letter J in Arabic to reflect the Arabic originality, and replacing the dot of the J with a crown which reflects the quality and the legacy of the family business. Creating the identity meant finding the right balance between the old family business and the new young and fresh look. This duality is reflected in the pastel and fresh colors of the identity and in the sharp pattern which were used in the packages of the coffee beans. The design of the pattern plays with the sharp shape that we have created the logo from in different forms, combinations, and colors, which were inspired by Arabic culture as well.

标签: Branding   Design   Coffee   Packaging   graphic   patterns 
版权:不限制作品用途,转载请署名。


JOOD ROASTERY/VISUAL IDENTITY

JOOD, is an Arabic word which means “best” in English, and a Saudi Arabian coffee roastery brand based in Dhahran. The logo concept is the first letter from the word Jood in Arabic (ج) and English(J), leaving the dot of the letter J in Arabic to reflect the Arabic originality, and replacing the dot of the J with a crown which reflects the quality and the legacy of the family business. Creating the identity meant finding the right balance between the old family business and the new young and fresh look. This duality is reflected in the pastel and fresh colors of the identity and in the sharp pattern which were used in the packages of the coffee beans. The design of the pattern plays with the sharp shape that we have created the logo from in different forms, combinations, and colors, which were inspired by Arabic culture as well.

查看 Kinda Ghannoum 的其他展示        +加关注