小优果酿限量版 / Utobeera Fruitbeer limited
By:jansword    +加关注    粉丝:1
所在地:Beijing, China   
上传时间:03/25/20    最后编辑时间:04/08/20     推荐时间:03/25/20
   72         0         0         0     

客户:Utobeera
网址:/
创造年份:2019

描述:我们为其定义的品牌名,来源于“Utopia理想世界”,代表了该品牌对精酿品质的高要求,也代表该精酿品牌对多元、独特、平等、有爱的未来价值观的拥抱。我们找到了四个艺术史上著名的形象——玛格丽特的帽子人,穿旗袍的少女和男巫,希腊神话中的酒神巴克斯,中国的寿星老人,并将其用“迷幻艺术(Psychedelic Art)”的流体色彩堆积的方式来描绘,来代表该品牌的多元、包容、迷幻、先锋与酒文化。四个画面中原本都有水果的形象,但我们将其置换(如玛格丽特画面中的苹果换成了柠檬),并在水果处使用特殊工艺,使画面颇具玩味。品牌logo中“机器人响指”也呼应于画面中。整个设计具有强烈的赛博朋克风格,希望以此得到年轻客群的认同。

标签: 小优果酿限量版 / Utobeera Fruitbeer limited 
版权:禁止商业用途,转载请署名。


Utobeera Fruitbeer limited

We named the brand“Utobeera”, inspired by the word“Utopia”, which shows the value of the brand : equality, human rights, diverse, unique and love. We Used four famous figure on Art history and turn them into a tipsy illustration style “Psychedelic Art”. They are hat man by Rene Maggritte, a Weird Chinese girl in Qipao, the god of alcohol Bacchus and The god of Longevity in China. In every original works there is a fruit and we replace the fruit to make it more interesting. (like the original apple in Magritte’s painting is replaced by a lemon). The “Robot snap ” in brand logo is also merged in the illustration. The whole design has a strong hint on Cyber Punk Culture, which tends to attract cool young consumers and reflect the digital and incredible age.

查看 jansword 的其他展示        +加关注