推荐时间：03/25/20
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客户：Utobeera
网址：/
创造年份：2019
描述：我们为其定义的品牌名，来源于“Utopia理想世界”，代表了该品牌对精酿品质的高要求，也代表该精酿品牌对多元、独特、平等、有爱的未来价值观的拥抱。我们找到了四个艺术史上著名的形象——玛格丽特的帽子人，穿旗袍的少女和男巫，希腊神话中的酒神巴克斯，中国的寿星老人，并将其用“迷幻艺术（Psychedelic Art）”的流体色彩堆积的方式来描绘，来代表该品牌的多元、包容、迷幻、先锋与酒文化。四个画面中原本都有水果的形象，但我们将其置换（如玛格丽特画面中的苹果换成了柠檬），并在水果处使用特殊工艺，使画面颇具玩味。品牌logo中“机器人响指”也呼应于画面中。整个设计具有强烈的赛博朋克风格，希望以此得到年轻客群的认同。
标签：
小优果酿限量版 / Utobeera Fruitbeer limited
版权：禁止商业用途，转载请署名。
Utobeera Fruitbeer limited
We named the brand“Utobeera”, inspired by the word“Utopia”, which shows the value of the brand : equality, human rights, diverse, unique and love. We Used four famous figure on Art history and turn them into a tipsy illustration style “Psychedelic Art”. They are hat man by Rene Maggritte, a Weird Chinese girl in Qipao, the god of alcohol Bacchus and The god of Longevity in China. In every original works there is a fruit and we replace the fruit to make it more interesting. (like the original apple in Magritte’s painting is replaced by a lemon). The “Robot snap ” in brand logo is also merged in the illustration. The whole design has a strong hint on Cyber Punk Culture, which tends to attract cool young consumers and reflect the digital and incredible age.
