“津酒祥凤”系列产品包装升级
By:天津正午广告有限公司    +加关注    粉丝:0
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上传时间:03/20/20    最后编辑时间:04/08/20     推荐时间:03/21/20
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客户:天津津酒集团
网址:www.jinjiu.com.cn
创造年份:2014

描述:“津酒祥凤”系列包装设计思路就是采用“东情西韵”的审美调性与“古意时风”的文化质感。其中“津酒祥凤”标志的设计借鉴了中国秦汉时期的字体,融合现代简约的设计手法;“天祥”产品包装花纹采用高贵的汉代凤纹与云气纹,象征吉祥如意,产品瓶盖融合中国秦代陶俑的精致与刀币的递出贵族的气度与风范;“地祥”产品包装花纹采用中国传统花纹“茱萸纹”,代表着亲朋之间的情谊,显现喜气祥和,乐观豁达的人文特色;“人祥”产品包装花纹采用“行舟图”,再现天津酿酒业的传奇故事,同时酒瓶造型采用的是战国时期人们喝酒时所用的工具器皿的造型。

标签: “津酒祥凤”系列产品包装升级 
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\"Jinjiu Xiangfeng\" series product packaging upgrade

The packaging design idea of \"Jinxiangxiangfeng\" series is to adopt the aesthetic tonality of \"East Love and West Charm\" and the cultural texture of \"ancient and fashionable\". Among them, the design of the \"Jinxiangxiangfeng\" logo borrows from the Chinese Qin and Han Dynasties and combines modern and simple design techniques; the \"Tianxiang\" product packaging pattern uses the noble Han Dynasty phoenix pattern and cloud pattern, symbolizing good luck, and the fusion of product bottle cap The exquisiteness of the Chinese Qin Dynasty pottery figurine and the nobility and style of the sword coins; the \"Dixiang\" product packaging pattern adopts the traditional Chinese pattern \"Fructus Corni\", which represents the friendship between relatives and friends, showing cheerfulness, peace and optimism. Humanistic characteristics; \"Renxiang\" product packaging pattern uses \"boat chart\" to reproduce the legendary story of Tianjin wine industry. At the same time, the bottle shape use

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