茶麻古稻——茶食礼
By:天津正午广告有限公司    +加关注    粉丝:1
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上传时间:03/20/20    最后编辑时间:07/02/20     推荐时间:03/21/20
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客户:北京稻香村食品有限责任公司
网址:www.daoxiangcun.com
创造年份:2019

描述:从该品牌百年发展历史的食品文化中提炼及转化出,拥有京味儿的茶食礼、以该品牌京派南味的传统工艺为基础,黑色养生食材为起点,借以中国历史上著名的国际贸易商道-茶马古道为概念,借谐音“茶麻古稻”为主题,利用插画、民国风等艺术手法,使茶麻古稻的概念注入茶食礼的包装中,包装设计既有怀旧民国风,又有中西元素的结合,使其包装更能彰显出家国情怀的意境。

标签: 茶麻古稻——茶食礼 
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Tea hemp ancient rice-tea food ceremony

We have refined and transformed from the brand’s one-century history of food culture, based on the traditional craft of the brand\'s southern flavor of Beijing style, with black health food as the starting point, took the advantage of the well-known international trade channel in Chinese history--the Tea Horse Road as the concept, the homophonic “Tea House Pastry ” as the theme, illustration and the style of Republic of China as the artistic methods. The packaging design not only has the nostalgia of the Republic of China, but also the combination of Chinese and Western elements, which makes the packaging more able to show the mood of home and country.

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