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客户：许祥记
网址：http://www.dianping.com/shop/98745514
创造年份：2018年9月
描述：香港许祥记是一个专卖传统港式饮品的茶饮品牌。以许祥老先生多年秘制工艺和传统香港茶饮味道为核心态度，辐射出丰富的产品线。流传香港民间的传统港式奶茶文化，是以劳动阶层为客群，以路边大排档的形式出现。所以我们选择大排档上最标志性的元素-红白蓝帆布来作为主要视觉颜色。同时红白蓝帆布也被视为香港文化的代表之一。同时我们结合香港街头书法的特征和TVB港剧台词的语气，创造出一些容易传播的SLOGAN，增加记忆点。红白蓝背景与字体的结合，表达出品牌产品传统味道的特征。不同于其他突出表现香港夜市霓虹灯的设计，我们更希望安静的表达出许祥记在现如今仍然尊重传统，不忘过去的感觉。Hong Kong Xu Xiang Ji is a tea brand specializing in traditional Hong Kong drinks.With the core attitude of Mr. Xu Xiang's Secret crafts and traditional Hong Kong tea taste for many years, it radiates a rich product line.The traditional Hong Kong style milk tea culture, which is popular in Hong Kong, takes the working class as the customers and appears in the form of roadside stalls.So we choose red, white and blue canvas, the most iconic element on the roadside stall, as the main visual color. At the same time, red, white and blue canvas is also regarded as one of the representatives of Hong Kong culture.At the same time, we combine the characteristics of Hong Kong Street calligraphy and the tone of TVB Hong
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品牌徽标及视觉系统设计
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香港许祥记是一个专卖传统港式饮品的茶饮品牌。以许祥老先生多年秘制工艺和传统香港茶饮味道为核心态度，辐射出丰富的产品线。Hong Kong Xu Xiang Ji is a tea brand specializing in traditional Hong Kong drinks.With the core attitude of Mr. Xu Xiang\'s Secret crafts and traditional Hong Kong tea taste for many years, it radiates a rich product line.
流传香港民间的传统港式奶茶文化，是以劳动阶层为客群，以路边大排档的形式出现。所以我们选择大排档上最标志性的元素-红白蓝帆布来作为主要视觉颜色。同时红白蓝帆布也被视为香港文化的代表之一。The traditional Hong Kong style milk tea culture, which is popular in Hong Kong, takes the working class as the customers and appears in the form of roadside stalls.So we choose red, white and blue canvas, the most iconic element on the roadside stall, as the main visual color. At the same time, red, white and blue canvas is also regarded as one of the representatives of Hong Kong culture.
同时我们结合香港街头书法的特征和TVB港剧台词的语气，创造出一些容易传播的SLOGAN，增加记忆点。红白蓝背景与字体的结合，表达出品牌产品传统味道的特征。不同于其他突出表现香港夜市霓虹灯的设计，我们更希望安静的表达出许祥记在现如今仍然尊重传统，不忘过去的感觉。At the same time, we combine the characteristics of Hong Kong Street calligraphy and the tone of TVB Hong Kong TV drama lines to create some slogans that are easy to spread and increase memory points.The combination of red, white and blue background and font expresses the characteristics of traditional taste of brand products.Different from other designs that highlight the neon lights in Hong Kong night markets, we hope to quietly express Xu Xiang Ji\'s sense that it still respects the tradition and does not forget the past.
