茶里四季
By:管井文化传播有限公司    +加关注    粉丝:0
所在地:,    
上传时间:03/20/20    最后编辑时间:04/08/20     推荐时间:03/21/20
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客户:河南鱼河川餐饮管理有限公司
网址:http://www.dianping.com/shop/112069520
创造年份:2018年4月

描述:茶里四季是一个保持100%水果新鲜供应、坚持原叶现粹的制茶工艺的潮流饮品品牌。TEA 是品牌的创意生活产品线。CHARLIEs TEA is a trend drink brand that maintains 100% fresh fruit supply and adheres to the tea making process of original leaves. Tea is the brand's creative life product line.茶里四季 means tea with the four seasons.LOGO整体是以人体悠闲的形态所展现,突显当代年轻人在快节奏的生活同时,对安闲舒适的期许向往,为品牌营造时尚、精致的形象。外形上与茶里四季中的“4”相符,形成了具有记忆点的视觉符号。The logo as a whole is displayed in a leisurely form of human body, highlighting the desire of contemporary young people for leisure and comfort while living a fast-paced life, so as to create a fashionable and delicate image for the brand. The shape is consistent with "4" in the four seasons of tea, forming a visual symbol with memory points.我们为茶里四季创造了一个虚拟的IP形象——茶里先生,赋予他性格,却没有赋予他外貌,给予消费者充分的想象与共鸣的空间,并为品牌的发展提供了充分的发挥空间。茶里先生可能是你,也可能是我。The Chinese pronunciation of 茶里 is similar to that of Charlie in English.We have created a virtual IP image for the brand - Mr. Charlie, who is endowed with his character, but not with his appearance,

标签: 品牌徽标及视觉系统设计 
版权:禁止商业用途,转载请署名。


茶里四季是一个保持100%水果新鲜供应、坚持原叶现粹的制茶工艺的潮流饮品品牌。TEA 是品牌的创意生活产品线。CHARLIEs TEA is a trend drink brand that maintains 100% fresh fruit supply and adheres to the tea making process of original leaves. Tea is the brand\'s creative life product line.茶里四季 means tea with the four seasons.

LOGO整体是以人体悠闲的形态所展现,突显当代年轻人在快节奏的生活同时,对安闲舒适的期许向往,为品牌营造时尚、精致的形象。外形上与茶里四季中的“4”相符,形成了具有记忆点的视觉符号。The logo as a whole is displayed in a leisurely form of human body, highlighting the desire of contemporary young people for leisure and comfort while living a fast-paced life, so as to create a fashionable and delicate image for the brand. The shape is consistent with \"4\" in the four seasons of tea, forming a visual symbol with memory points.

我们为茶里四季创造了一个虚拟的IP形象——茶里先生,赋予他性格,却没有赋予他外貌,给予消费者充分的想象与共鸣的空间,并为品牌的发展提供了充分的发挥空间。茶里先生可能是你,也可能是我。The Chinese pronunciation of 茶里 is similar to that of Charlie in English.We have created a virtual IP image for the brand - Mr. Charlie, who is endowed with his character, but not with his appearance, gives consumers full space of imagination and resonance, and provides full space for the development of the brand. Mr. Charlie may be you or me.

在杯子的设计上我们希望表达出四季变换的感觉。In the design of the cup, we hope to express the feeling of changing seasons.

情人节限定杯子和卡片。Valentine\'s day limit cups and cards.

新年红包。New year red pockets.

黑金时代快闪店。Black gold era pop-up store.

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