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Cadel Evans Great Ocean Road Race
By：Self-titled    +加关注    粉丝：1
所在地：1， Australia
上传时间：03/09/20    最后编辑时间：03/09/20

推荐时间：03/14/20

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客户：Visit Victoria
网址：https://www.cadelevansgreatoceanroadrace.com.au/
创造年份：2017

描述：To honour Cadel Evans’ legacy as Australia’s greatest ever cyclist, the Victorian Government created an inaugural annual one day cycling race in his name. Inspired by the prestigious European Spring Classics, this was the first event of its kind in Australia and promised to deliver high excitement and intense competition. The event needed a name, visual identity, campaign look and feel and a pitch presentation in order to attract world class cycling teams, sponsors, partners and UCI classification. Working closely with numerous stakeholders, Self-titled named the race — combining the cyclist, the event type (a road race) and reference to Australia’s iconic Great Ocean Road (on which part of the course is contested). A graphic interpretation of the serpentine curves of the Great Ocean Road, the logotype is immediately recognisable to anyone who has driven or ridden its winding bends. The identity is used across website, TV, signage, awarded jerseys and merchandise. Aside from a cele

标签： "identity" "selftitled" "branding"
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