Judydoll 橘朵 品牌重塑
By:seethe design    +加关注    粉丝:5
所在地:Shanghai, China   
上传时间:02/27/20    最后编辑时间:02/27/20     推荐时间:02/29/20
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客户:JudyDoll 橘朵
网址:judydoll.com
创造年份:2019

描述:CN: 橘朵 judydoll 作为快速成长的国产彩妆品牌,擅长运用色彩的创新打造美妆产品,以提供更丰富以及更独特的选择,从而满足更多中国年轻女孩们对自我表达的渴望。自17年成立以来,橘朵迅速占领年轻女性消费者的市场,而原有品牌形象不足以支撑目前的品牌沟通需求,因此橘朵需要顺势更新品牌形象,建立独特的品牌识别系统以此完善品牌各接触点与情感体验。我们提取了原Logo中重要的品牌DNA - 花朵图形,结合新的定位策略开发出更具情感表达力的创意概念 - beauty in bloom,重塑了花朵造型,圆润且充满亲和力。新的花朵图形被更灵活地运用到识别系统,搭配新的品牌色盘,形成更完整且具辨识度的系统。同时,我们开发了一套品牌专属英文字体设计,将“花朵绽放”的视觉联想融入文字造型的曲线、字脚等。EN: Judydoll is a fast-growing Chinese cosmetic brand, the brand is known for its extensive range of colors and the ever-evolving innovation in beauty basics. With the innovative product strategy, Judydoll became one of the top Chinese brands among the young generation in a short time. So the old brand image needed a refresh to meet the increasing demand for communication. We distilled the most important brand DNA - flower shape from the old logo, together with the new positioning, creating a more engaging brand concept - Beauty in Bloom.

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Logotype

Logo

In the new logo design, we elevated the flower shape to be more friendly yet iconical.

Typeface

To better support the visual system, we developed the brand typeface, reflecting the idea of a blooming flower.

Typeface

Typeface

Typeface

Concept

The new flower shape as the brand motif becomes a core element in the identity system, together with the updated color palette to create a consistent and unique brand visual.

Motion

Tote bag

Splash screen

Mobile site

Mini van

Poster

Billboard

Product

Product

Tape

Package

Business card

Marketing cards

Plastic package

Tmall page

Tmall page

Package

Pin

Signage

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