Sunnysonny 品牌设计
By:seethe design    +加关注    粉丝:5
所在地:Shanghai, China   
上传时间:02/27/20    最后编辑时间:02/27/20     推荐时间:02/29/20
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客户:Sunnysonny
网址:
创造年份:2018

描述:CN: 客户拥有世界顶级品质的儿童产品生产线。在2018年成立新品牌 - Sunnysonny,创始人希望通过新品牌将高品质与创新的童车产品介绍给更多中国家庭并计划将产品线扩展到更多儿童用品类目。Sunnysonny创始人希望品牌不仅代表创新、高质量的童车产品,更代表借由童车打造全新的亲子方式和育儿观念。因此,我们需要帮助客户建立独特的品牌识别系统,从而给消费者带来完整且具有辨识度的品牌印象与产品体验。我们将Sunnysonny的品牌愿景从情感与功能层面进行了定义,并提出品牌概念 - To grow up with you。视觉系统的设计使用 - 成长的路径 联想而来的图形元素。文字的绕排,以及与路径图形的关系,呼应品牌情感内核-互相陪伴成长。颜色上用温暖的黄色作为品牌的主色调,同时搭配表达成长概念的深绿色。EN: The client is a top-class manufacturer for the kid`s product. In 2018, Sunnysonny was founded in the hope of introducing high quality and innovative products for more Chinese kids to work out and racing or have fun. The founder hopes that the brand will not only represent high-quality products but convey a healthier parenting concept. We defined the brand vision from both functional and emotional aspects as innovator and warm supporter. Brand concept - To grow up with you. The visual system represents the path of growth by composing curved bold lines with text laying around it, reflecting the brand core emotional value.

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Logo

Logo color

System

System

Poster

Poster

Tote bag

Website

Package

Leaflet

Helmet

Sign T-shirt

Backpack

Shopping bag

Mug

Icon Staff pass

Billboard

Business card

Banner

S mark

Pin

Product

Exhibition

Icons

Badge

Stationary

Sticker

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