Made In Homewares
By:Laura Beckman    +加关注    粉丝:0
所在地:1,    
上传时间:02/16/20    最后编辑时间:01/19/22     推荐时间:02/22/20
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客户:Made In Homewares
网址:https://madeinhomewares.com.au
创造年份:2019

描述:This is a re-branding project I did whilst studying at the Adelaide College of the Arts. The requirements were to select an existing business to re-brand and create applications of the branding. The branding is simplistic, modern and professional while also being on-trend.

标签: "re-branding" "branding" 
版权: 禁止任何用途,未经允许不得转载。


The logo is simple, modern, professional and conveys a sense of quality to represent the quality products they stock. It successfully represents letters in the business name, while also the Blue Mountains. It contains the ‘M’ and ‘I’ from ‘Made In’ without making it look too much like typography and more like shapes that represent letters. The two separate triangles of the \'M\' also represent the Blue Mountains.The two colours contrast each other, as does the organic shape of the logo to the structured look of the Futura type. The simplicity of the type creates a modern style and does not distract from the main element of the logo.

Alternative logo with a red background that uses the same colours and adhering to the branding guidelines.

Alternative logo with a black background that uses the same colours and adhering to the branding guidelines.

The large logo catches the viewer\'s eye while still having an overall simplistic, professional look. The back is simplistic, making the front be the main focus whilst also making it legible to read.

The large logo catches the viewer\'s eye while still having an overall simplistic, professional look. The back is simplistic, making the front be the main focus whilst also making it legible to read.

I have created a fairly simple design that corresponds with the branding guidelines. If you line the bottom of the paper up with the bottom of the logo, on the letterhead, you will have a perfectly folded letter. I have also added a splash of red to the back of the paper for a strong contrast to the white front.

It has a simplistic, professional design with a splash of red on the inside of the envelope to contrast the white on the outside.

The large logo catches the viewer\'s eye while the red, black and white makes a strong contrast of colours.

Contrast is shown as the logo is large and the type is smaller and the large logo also catches the viewer\'s eye easily. This poster design can be applied to a variety of different advertising platforms from posters to electronic bus signs.

Contrast is shown as the logo is large and the type is smaller and the large logo also catches the viewer\'s eye easily. This poster design can be applied to a variety of different advertising platforms from posters to electronic bus signs.

Contrast is shown as the logo is large and the type is smaller and the large logo also catches the viewer\'s eye easily. This poster design can be applied to a variety of different advertising platforms from posters to electronic bus signs.

The company does not have a formal uniform, therefore, I have gone with a simplistic apron design while meeting the brand guidelines.

The shopping bags have a simplistic design in order to make the logo shine.

The logo has been enlarged to make a red and white pattern on one of the signage areas to contrast the white backgrounds and the break up the logo signage.

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