“白鹭叔叔”综合农副产品集散中心品牌logo“Uncle Egret” brand logo for integrated agricultural and sideline products dis
By:VICKY CHEUNG    +加关注    粉丝:0
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上传时间:12/30/19    最后编辑时间:01/19/22     推荐时间:02/10/20
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客户:广西易粮农业有限公司
网址:www.baidu.com
创造年份:2019

描述:“白鹭叔叔”旨在象征公司在多元化的产品商业活动中,经营者拥有像白鹭一样洁白、纯净的内心去经营,并严苛的把控产品、服务的质量,以及产品的生长环境是在干净、无污染的环境中。我们根据实际情况以及深入了解市场状况,基于我们本身的前期调研再结合我们自身的创意,创造性的表现了“白鹭”这个视觉元素在商业活动中的种种可能!该标识有三个组成部分:一个是圆形白鹭形象的图案,也是考虑到主要的应用场景一为较多的文字情况下背景点缀,或是标识组合出现时作为C位出现;其二为中文字体,我们才去的粗体中文,并且满版排列,方便在实际的商业活动中更好地彰显;其三为英文的设计,灵感来源于古罗马的人文字体,其标志性的装饰性的衬线没有采用,选择性的采取了其字母比例作为基础,并对“EGRET”的每个字符进行一定程度的“夸大”使其更加有表现力,在后续的物料延展中,多方连续的图案中使其更具装饰性。在所有的商业活动中,每部分的标识都能单独的拿出来做为图案进行变换应用,可根据实际情况的复杂程度、应用场景选择不同标识。当我们将图形 中文标识 英文标识有机的结合在一起的时候,它们就成为我们整个品牌、产品及服务的故事基础。"Uncle Egret" aims to symbolize the company's diversified product business activities. The operator has a white and pure heart to operate like an egret, and strictly controls the quality of products, services, and product growth environment. In a clean, pollution-free environment. According to the actual situation and in-depth understanding of the market conditions, based on our own preliminary research and combined with our own creativity, we creatively expressed the possibilities of the "Egret" visual el

标签: “logo”“商业设计”“branding”"品牌"“品牌战略” 
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“白鹭叔叔”作为一个涵盖多种农副产品的品牌,不仅需要有一个综合的logo,还需要对每一个品类进行标示,为此我们采用了不同的排版方式,即在logo内部添加品类及产品名称,这样做的好处是:既保留了本身的品牌色:红色,又将不同的品类产品进行文字性的标注,减少了用户在使用品牌产品和服务时识别的难度。巧合的是:一是这样的排列有一种复古的风骨,让人想起了在计划经济时代的粮票、布票的感觉,而是本身的品牌色就是红色,类似于印章的庄重更加彰显了品牌的质感,和用户的潜意识的对于品牌的信赖感。\"Uncle Egret\" as a brand covering a variety of agricultural and sideline products, not only needs a comprehensive logo, but also needs to mark each category. To this end, we have adopted a different typesetting method, that is, adding categories and product names inside the logo The advantage of doing so is that it not only retains its own brand color: red, but also labels different categories of products in text, reducing the difficulty of users\' identification when using branded products and services. Coincidentally: First, this arrangement has a retro style, reminiscent of the feeling of food stamps and cloth tickets in the era of planned economy, but its own brand color is red, which is similar to the solemnity of the seal. Texture, and the user

这张图片是综合展示“白鹭叔叔”的形象,主色调是简介明快,并且带有红色做为点缀,在一些实际应用中的展示效果。尤其是在农产品的包装上,直接用logo和实物图片作为包装的主视觉,无论是logo嵌入图片满版排列或是logo和图片分别排列都各有味道,将整个品牌形象的定位不仅仅有质感化的体现,而且最重要的是作为日常饮食的农副产品,经过此次包装后并没有丧失本质的烟火气,反而是在一种复古的状态下又重新焕发生命力。This picture is a comprehensive display of the image of \"Uncle Egret\". The main color is bright and bright, with red as the embellishment. It is a display effect in some practical applications. Especially on the packaging of agricultural products, the logo and physical pictures are directly used as the main visual of the package. Whether the logo is embedded in the full version of the picture or the logo and the picture are arranged separately, each has its own taste. The positioning of the entire brand image is not only texture. The embodiment of transformation, and most importantly, the agricultural and sideline products of daily diet, after the packaging did not lose the essential pyrotechnic gas, but in a retro state and renewed vitality.

“白鹭叔叔”作为综合性的农副产品集散中心,背后的服务人员也是必不可少的重要一环。物料主要有:笔记本、胶带、纸杯、胸卡、名片、衣物等。我们做配套的办公物料的延伸,让我们的员工在工作之中能够自信的面对每一项工作任务。\"Uncle Bailu\" is a comprehensive agricultural and sideline product distribution center, and the service staff behind it is also an essential and important link. The main materials are: notebooks, tapes, paper cups, badges, business cards, clothing, etc. We do the extension of supporting office materials so that our employees can confidently face every task in the work.

此张是我们在市集上做展示时定制的布料,效果很抢眼!This piece of fabric is customized for our display at the market. The effect is eye-catching!

当然,线下的活动也得配合网络上的力量,我们做了线上的网站和手机app原型,来多维度带动整个品牌的运营。色彩上更加大胆,在整个logo的统筹下,大胆的运用色彩也将logo的使用场景带入了一个新的层次上。Of course, offline activities also have to match the power of the Internet. We made online websites and mobile app prototypes to drive the entire brand\'s operations in multiple dimensions. The color is more bold. Under the overall planning of the logo, the bold use of color also brings the use of logo to a new level.

这组照片是关于大米产品的延伸设计,我们将有关大米的线下爆炸贴,停车贴,还有一些宣传海报,米袋子,运粮卡车做了一个汇总设计。我们的设计不仅是这一个品类的设计,还有其他板块的设计,不同的板块设计在整体的VI的视觉基础下展现出统一的调性。This set of photos is about the extended design of rice products. We have made a summary design of rice\'s offline explosion stickers, parking stickers, and some promotional posters, rice bags, and food trucks. Our design is not only the design of this category, but also the design of other sections. The different section designs show a unified tone under the visual foundation of the overall VI.

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