Amedei Chocolate proposal
By:Dario Calonaci    +加关注    粉丝:0
所在地:Florence, Italy   
上传时间:12/28/19    最后编辑时间:10/24/20     推荐时间:02/10/20
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客户:Colorful Concepts
网址:http://www.colorful-concepts.com/
创造年份:2018

描述:I was hired by Colorful Concepts, at the time one of the brand distributors, to tackle a redesign of the current products look. To define a clear, unique identity toward the different products line, packaging shapes and dimensions, I settled on a single "Tuscanian yellow" color for the base, plus the detection, definition and visualization of six reading levels, each to be rendered by a different font with its feelings - and a custom stencil for the brand unique characteristics. An handmade, territory driven illustration was done as well - to define the roots of the brand; plus, for the first time, each chocolate award was given recognition on the packaging itself. Everything was balanced and revolved around a Golden Ratio structure. Sadly, the client vanished and the project remained just an official proposal. Package structure was based on Golden Ratio

标签: chocolate  gold  golden  ratio  foil  bar  typography  fonts  awards 
版权:禁止商业用途,转载请署名。


Limited Edition chocolate with \"Limited Edition\" handmade Serif on the front

Detection, definition and visualization of 6 reading levels, each to be rendered by a different font with its feelings - and a custom stencil for the brand unique characteristics

Another chocolate bar

Golden Ration structure and balance for each typography and visual element

Same design with different proportions

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