醉鹅娘 “黑金字典”红酒包装设计
By:光子视觉    +加关注    粉丝:0
所在地:,    
上传时间:03/11/19    最后编辑时间:09/21/19     推荐时间:09/03/19
   65         0         0         0     

客户:醉鹅娘
网址:/
创造年份:2018

描述:中国仍在红酒生活方式的推广期。“字典系列”是在这种背景下,由醉鹅娘LadyPenguin品牌推出的一系列经典红酒。选择世界上六种不同的精品葡萄品种,组成一套教科书式的品酒套装,让消费者在品酒的同时了解葡萄酒的知识。在酒标设计上,我们采用了一些具象的动物意象(如雷司令是天鹅,赤霞珠是狮子等)来代表该葡萄酒品种的性格,具体的植物和矿物代表酒的风味(如雷司令里有矿物气息、椴树蜂蜜气味,所以也画在了插画中),同时,由于品牌的标识是一个带着撇的P,我们选择了六种字体,以字体的性格比喻酒的性格,让大家直观感受到酒的风格。

标签: 醉鹅娘 “黑金字典”红酒包装设计 
版权:禁止商业用途,转载请署名。


醉鹅娘

字体和酒的关系是通感。字体的选择上,我们挑选了衬线,非衬线等各个时期的字体。来自Italic的复刻字体Dante代表绿维特利纳,hairline的代表字体Diot来代表优雅的雷司令,富有新艺术运动风格的字体代表莫斯卡托,富有现代感的非衬线Futura(Inspired)代表新世界代表品种西拉,温润优雅的Optima代表梅洛。在整体设计风格上,由于中国仍在红酒消费的推广期,消费者仍然笃信旧世界的酒标风格是品质的保证,因此我们保留了旧世界的设计风格,但区别于传统的古堡,庄园,我们的画面内容具体而极其富有想像力和象征含义。并以不同的颜色在整体上区别每个品种。

Different from western market, China consumers are still unfamiliar with wine.

Synaesthesia is the Key word of this design. Typo-taste Synaesthesia and illustration-taste Synaesthesia.This is a tasting set choosing from six different grape species, and we used Six kinds of typography to symbolized six characteristic of grape species, which can be known as Typo-Wine Synaesthesia.Figurative animal illustrations also represent its various features. (like Swan for Riesling, , Elephant for merlot..etc.) And also the flavor is shown in the illustration( like mineral and honey drawn in Riesling.)Dante stands for Gruner Veltliner, Didot represents elegant Riesling, and Art Nouveau-style fonts for Moscato, Futura (Inspired) for The new world representative Syrah, the gentle Optima for Merlot.Also, the classical layout is much more acceptable than the geometric or simple design in wine market of China, We have a different stage of Wine drinking.

查看 光子视觉 的其他展示        +加关注