《山田间-五常稻花香米》 包装设计
By:黄林    +加关注    粉丝:0
所在地:沈阳, 中国   
上传时间:03/09/19    最后编辑时间:10/26/20   
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客户:广州广龙米业协会有限公司
网址:/
创造年份:2018

描述:每一粒米都有自己的故事。 “山田间”'五常'大米是从中国黑龙江省肥沃的土壤中采摘的,明亮的颗粒与丰富的风味和高营养成分相辅相成。 “禅”和“爱”的表达通过包装外部的插画进行表达,中国东北部的动物动物形象,浮雕的米粒和金/银烫印的电化铝箔,各个角度均可幻化成丰富的色彩,反映出天空和大地浑然一体的自然生态。设计的任何一处细节无一不体现出稻米的自然,健康和优质。外部箱体简约和丰富的颜色的内部箱子均凸显出每粒米饭都有自己的故事。因此,外箱在印刷工艺上采用单个谷物的形状进行击凸表现,使潜在客户能够快速确定我们销售的是什么。当他们打开盒子时,他们将充分感受到单一包装所呈现的故事对稻米的品质的充分呈现。此外,我希望通过利用颜色使外部与内部之间形成鲜明的对比。

标签: 《山田间-五常稻花香米》 包装设计 
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North Farm

Every chapter starts with a new page, and each grain of rice has its own story to tell. \'Wuchang\' Rice is harvested from the fertile soils of China’s Heilongjiang Province - its firm, bright granules are complemented by a rich flavour and high nutrient content. In the package design for North Farm, this uniqueness and individuality is encapsulated in a crisp white box that showcases the notion of emptiness and the purity of rice. \'Zen\' and the expression of love are depicted in a detailed outer layer with delicate illustrations of North-East China\'s native fauna, an embossed rice grain and a gold/silver laser foiling that changes colour as it is moved around, reflecting the sky and drawing attention to the user as a unique individual. The design may appear simple at first but is layered with many complexities that embody the natural, healthy and premium qualities of the rice.

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