串酒里——鲜酿啤酒烧烤坊品牌全案策划
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上传时间:03/03/19    最后编辑时间:10/15/19     推荐时间:08/08/19
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客户:赢创品牌管理(深圳)有限公司
网址:/
创造年份:2018

描述:洞察品类特性作为城市中鲜有的烟火气,烧烤能让所有人放下包袱。不分阶层、不分贫富、不分职业,放肆地享受难得的地气,大家都一样,吃饱喝足,再相拥着火热地出发。挖掘品牌个性Personality of the brand所以,我们从一开始就坚定了串酒里一定是一个温暖、炽烈、热情、充满正能量的烧烤品牌。在串酒里,遇见人间烟火。把鲜酿啤酒烧烤坊的品牌定位融入品牌视觉构建。把原始烧烤的木炭质感,与串酒里独有的鲜酿啤酒的形态巧妙结合,设计风格鲜明、亲切、有力量。

标签: 串酒里——鲜酿啤酒烧烤坊品牌全案策划 
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Insight the speciality of BBQ

Citizens would put down their burden when bury into the smoke of BBQ. Regardless of class, fortune and occupation, people get together to eat and drink setting foot on the journey with fiery wish.

Personality of the brand

At the very beginning, warm, blazing, enthusiastic and full of positive energy are the characters we give for Chuan Jiu Li. Dinning in Chuan Jiu Li, we enjoy the passion and come down to earth.We integrated brand positioning into the brand vision construction.Specifically, we combine the primitive barbecue charcoal texture with the unique beer to create a distinct, cordial and powerful image.

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