卓叔馆品牌设计
By:九乘九设计    +加关注    粉丝:0
所在地:,    
上传时间:03/01/19    最后编辑时间:09/17/19     推荐时间:08/05/19
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客户:卓叔馆
网址:/
创造年份:2017

描述:卓叔是垂直于瘦人增重领域的健身网红,而增重对于大众来说是一个相对陌生的领域,所以为了能够明确表达这个还未普及的概念,我们将增重,从瘦到壮的过程设计成logo。将“卓叔”提炼成IP形象。辅以复古漫画的形式,同时在VI方面也一改过去健身房工业风传统,将潮牌感融入健身房当中, 给品牌注入了不一样的活力。

标签: 卓叔馆品牌设计 
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Uncle Zhuo

Uncle Zhuo is a fitness Internet celebrity that focuses on the weight gain of thin people. Gaining weight is a relatively unfamiliar for the public, therefore, in order to clearly express the concept that has not yet been popularized, we got inspiration from the process of weight gain and design it as a logo. Uncle Zhuo is refined as the IP of the brand. With the form of retro comics, the visual identity also changed the tradition industrial form of the gym as well as integrated the feeling of the fashion brand into the gym.

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