牛烧
By:长伟设计    +加关注    粉丝:0
所在地:1,    
上传时间:02/27/19    最后编辑时间:05/27/22   
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客户:牛烧
网址:
创造年份:2018

描述:牛烧作为一家烧肉店,有着烧肉二字的核心内涵,我们从烧肉的本身形式上考量设计,赋予产品更具活力的品牌力量,将顾客对产品功能的关注转化为品牌形象和气质的感受,从而使顾客得到更多的精神体验。LOGO设计融合中国传统笔墨的表现手法,借用汉字的结构表现形式,展现出平面的空间感。“牛烧”笔划纤细的部分是“烧烤架”的简易形态,笔墨浓重的部分象征“肉片”,“肉片”的形状借用了毛笔字的书写形式;牛烧中间一个印章为“牛”字,在中国古代,印章代表一个人的身份地位,在“牛烧”的每一味食材都有着自己的身份,不仅是从这个角度考量,这个“牛”字的印章也代表着一种信任、承诺,一种匠心营造的承诺。As a roast meat shop, Niu Shao has the core connotation of roast meat. Considering the form of roast meat itself, we give the food a more dynamic brand power. We turn our customers' attention to product functions into customer’s perceptions of brand image and brand qualities, so that customers get more spiritual experience.The logo design incorporates the techniques of expression of traditional Chinese calligraphy, and uses the structural style of Chinese characters to give us a stereoscopic impression.The slender part of the logo "Niu Shao" symbolizes the simple form of the grill. The thick part of the logo symbolizes the "sliced meat", and the shape of the "sliced meat" imitates the written form of Chine

标签: 牛烧 
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牛烧作为一家烧肉店,有着烧肉二字的核心内涵,我们从烧肉的本身形式上考量设计,赋予产品更具活力的品牌力量,将顾客对产品功能的关注转化为品牌形象和气质的感受,从而使顾客得到更多的精神体验。LOGO设计融合中国传统笔墨的表现手法,借用汉字的结构表现形式,展现出平面的空间感。“牛烧”笔划纤细的部分是“烧烤架”的简易形态,笔墨浓重的部分象征“肉片”,“肉片”的形状借用了毛笔字的书写形式;牛烧中间一个印章为“牛”字,在中国古代,印章代表一个人的身份地位,在“牛烧”的每一味食材都有着自己的身份,不仅是从这个角度考量,这个“牛”字的印章也代表着一种信任、承诺,一种匠心营造的承诺。As a roast meat shop, Niu Shao has the core connotation of roast meat. Considering the form of roast meat itself, we give the food a more dynamic brand power. We turn our customers\' attention to product functions into customer’s perceptions of brand image and brand qualities, so that customers get more spiritual experience.The logo design incorporates the techniques of expression of traditional Chinese calligraphy, and uses the structural style of Chinese characters to give us a stereoscopic impression.The slender part of the logo \"Niu Shao\" symbolizes the simple form of the grill. The thick part of the logo symbolizes the \"sliced meat\", and the shape of the \"sliced meat\" imitates the written form o

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