lmi
By:长伟设计    +加关注    粉丝:0
所在地:1,    
上传时间:02/27/19    最后编辑时间:01/19/22   
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客户:北京来米教育科技有限公司
网址:
创造年份:2018

描述:lmi是一个爵士鼓品牌,我们通过前期的品牌梳理与定位,品牌定位“人生的第一架鼓”,客群锁定更多的年轻人。LOGO设计结合当前全球设计扁平化趋势,强化符号感,体现出lmi走国际化的品牌策略;“圆形”的设计语言是对爵士鼓造型特点的提炼,设计细节上我们采用了三个面积相同的同心圆对“l”和“m”的圆角进行处理,使之标准化且更有亲和力,“i”上面的“圆形”,使人容易联想到爵士鼓的镲片,形象而不失统一。色彩搭配极为轻快活泼的蓝色,赋予了lmi品牌年轻活力、敢于挑战的品牌内涵与年轻人产生共识。Lmi is a jazz drum brand. Through the early branding and positioning, lmi is positioned as “the first drum in life” and the customer group is aimed at more young people. The logo design combines the current flattening design trend in the world, strengthens the symbolism, and reflects the international brand strategy of lmi. The "circular" design language is a refinement of the design features of the jazz drum. In terms of design details, we used three concentric circles of the same area and processed the rounded corners of “l” and “m” to make them standardized and more approachable. The "circle" on the "i" is easy to reminiscent of the cymbals of the jazz drum, vivid and unified. In terms of color, it is matched with a very light and lively blue co

标签: lmi 
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lmi是一个爵士鼓品牌,我们通过前期的品牌梳理与定位,品牌定位“人生的第一架鼓”,客群锁定更多的年轻人。LOGO设计结合当前全球设计扁平化趋势,强化符号感,体现出lmi走国际化的品牌策略;“圆形”的设计语言是对爵士鼓造型特点的提炼,设计细节上我们采用了三个面积相同的同心圆对“l”和“m”的圆角进行处理,使之标准化且更有亲和力,“i”上面的“圆形”,使人容易联想到爵士鼓的镲片,形象而不失统一。色彩搭配极为轻快活泼的蓝色,赋予了lmi品牌年轻活力、敢于挑战的品牌内涵与年轻人产生共识。Lmi is a jazz drum brand. Through the early branding and positioning, lmi is positioned as “the first drum in life” and the customer group is aimed at more young people. The logo design combines the current flattening design trend in the world, strengthens the symbolism, and reflects the international brand strategy of lmi. The \"circular\" design language is a refinement of the design features of the jazz drum. In terms of design details, we used three concentric circles of the same area and processed the rounded corners of “l” and “m” to make them standardized and more approachable. The \"circle\" on the \"i\" is easy to reminiscent of the cymbals of the jazz drum, vivid and unified. In terms of color, it is matched with a very light and lively b

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